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Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. The brains behind Google are two Stanford students, Larry Page and Sergey Brin, who launched the Web site in 1998. Some six years later, the two founders are worth billions.

All the advantages:

With some exceptions big companies seldom launch new brands that become big successes, even though big companies have all the advantages. Big companies have the resources, the people, the credentials, the distribution networks, the media contacts. I can't think of a single advantage an individual entrepreneur has over a big global conglomerate. Yet there wasn't a big global conglomerate behind the success of brands such as Starbucks, Red Bull, Linux, JetBlue, Amazon, Yahoo!, eBay, Priceline, Monster.com and a host of others.

Nor for that matter was a big global conglomerate behind the success of most of the big brands of the past. Brands like Apple, Microsoft, Digital Equipment, Dell, Sun Microsystems, Hewlett-Packard, Oracle, SAP, Siebel, Compaq, Quicken, McDonald's, Subway, Pizza Hut, Domino's Pizza, Papa John's, Wendy's, Gatorade, Mountain Dew, Wal-Mart or Costco. I repeat. Big companies seldom launch new brands that become big successes.

Deadly sins

There are two reasons for this phenomenon, which we call the "two deadly sins of marketing."

The first deadly sin is timing.

The good book says, "There is a time to be born and a time to die." The time for a brand to be born is before the category is established in the mind. It was 14 years after the launch of Red Bull that the Coca-Cola Co. finally responded by launching its own brand of energy drink-KMX Does KMX have enough energy to overtake Red Bull? Not a chance. Once a competitive brand is established in the prospect's mind, it's almost impossible for a me-too brand to overtake the leader.

32-year head start

It was 32 years after the launch of Southwest Airlines that Delta finally responded by launching its own no-frills airline called Song. You can't give your competition a third-of-a-century head start and expect to build a brand. All the momentum is on Southwest's side. Not to mention the money and the resources. Imagine spending all day in the boardroom at Digital Equipment Corp. trying to persuade the chief executive and his staff to launch a serious 16-bit business personal computer before IBM did. No luck. We don't want to be first, said the chief executive. And I'm not concerned about IBM, he continued, because if IBM does go first, "we'll beat their specs."

Well, IBM did go first with the launch of the PC in August 1981, the first 16-bit serious business personal computer, a product that went on to dominate a fast-growing market. And Digital Equipment did follow with not one, but three different lines of personal computers, none of which made a dent in the marketplace in spite of their presumably better specs. IBM had become the standard, and if you wanted to participate in the personal computer marketplace, you were only a clone. Digital Equipment lost Too bad. Digital Equipment had the credentials to dominate the PC market. Brought to you by "the world's largest maker of small computers" was the tagline for Digital Equipment's new personal computer.

Imagine spending all day in a boardroom at Xerox trying to persuade the corporation to launch a desktop laser printer before the Hewlett-Packard LaserJet got strongly established. No luck. Too bad. Xerox had the credentials to dominate the laser printer market. In 1977, Xerox had introduced the 5700, the world's first successful laser printer.

Second sin

The second deadly sin is naming.

A big company wants to put its own name on a new brand. This is generally a mistake. New categories generally require new brand names. In spite of IBM's head start in business PCs, the company eventually lost out to Compaq and Dell, both new brands created especially for the personal computer category. To most prospects, IBM meant mainframe computers, not PCs (It's interesting to note how many marketing people chide IBM for not moving fast enough into personal computers, when in fact they were first. "Mainframe mentality" is their usual complaint.).

Imagine spending all day in the boardroom at Continental Airlines, trying to persuade management not to name its new no-frills airline Continental Lite. You have two choices. Either you can make the entire Continental system a no-frills airline (the preference) or you can give your new no-frills airline a different name than Continental. No luck. Continental Airlines crashed The company went ahead with Continental Lite, an airline that took off and then just as rapidly came down to earth, after losing many millions of dollars.

Then there's Kodak, a company that is paying the price for not giving its new digital camera line a different name than Kodak. Kodak means film photography, not digital photography. The irony is that Kodak invented the first digital camera (back in 1976.) Yet the Kodak name locks the company into the past. Like Digital Equipment and IBM, Kodak had the credentials, the organization and the resources to dominate an emerging new category, but not the foresight to recognize that a new category needs a new name.

The exception

One exception should be mentioned. In 1994, Bill Gates asked Richard Barton to develop a Microsoft CD-ROM idea involving travel guides. Barton convinced Gates that the CD-ROM idea would fail, but that an online travel agency might succeed. Furthermore, he persuaded Mr. Gates to give the project a different name than Microsoft. Richard Barton called Microsoft's online travel agency "Expedia." Seven years later Microsoft sold control of Expedia to USA Networks for an estimated $1.3 billion.

How Strong Is Your Brand? Do You Really Know? Do You Care? Would you like to take a simple test to see where your company's brand is now? Click on the link below:

http://www.brandidentityguru.com/bightml/brandmasterpiece.html then click on the button to the right that reads, "Take The Brand Strength Test". This is a very quick and easy way to see where you fall short in your marketing, advertising and branding efforts. It will also show you where you are strong. Take the test if you dare... you may be surprised at the results!

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. July / 03 / 2020

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
  1. The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC
  2. Facebook is working to persuade advertisers to abandon their boycott. So far, they aren’t impressed.  The Washington Post
  3. How an Ad Hoc Group of Activists Weaponized Advertisers Against Facebook  POLITICO
  4. For 'Insta-brands,' boycotting Facebook advertising isn't easy  Yahoo Finance
  5. PlayStation Suspends Advertising on Facebook and Instagram, Joins #StopHateForProfit Campaign  Gadgets 360
  6. View Full Coverage on Google News

Digital Advertising in Motion | | djournal.com - Northeast Mississippi Daily Journal
Digital Advertising in Motion | | djournal.com  Northeast Mississippi Daily Journal

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Germany to curb tobacco advertising - DW (English)
Germany to curb tobacco advertising  DW (English)

Former Chicago Tribune advertising staffer dies at 90: ‘Always a joyous person’ - Chicago Tribune
Former Chicago Tribune advertising staffer dies at 90: ‘Always a joyous person’  Chicago Tribune

Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu - The Drum
Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu  The Drum

EGBA responsible advertising code gains egta approval - Casino Beats
EGBA responsible advertising code gains egta approval  Casino Beats

How Roku and Other Advertising Technology Companies Are Upending Traditional TV - Motley Fool
How Roku and Other Advertising Technology Companies Are Upending Traditional TV  Motley Fool

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Tuberville campaign bus that burned more for advertising than travel - AL.com
Tuberville campaign bus that burned more for advertising than travel  AL.com

Desjardins suspends posting and advertising on Facebook and Instagram - Yahoo Finance
Desjardins suspends posting and advertising on Facebook and Instagram  Yahoo Finance

UK competition watchdog seeks to curb Google and Facebook's dominance of online advertising - CNBC
UK competition watchdog seeks to curb Google and Facebook's dominance of online advertising  CNBC

German parliament restricts tobacco advertising - Xinhua | English.news.cn - Xinhua
German parliament restricts tobacco advertising - Xinhua | English.news.cn  Xinhua

Adelphic Expands Programmatic Audio Advertising Capabilities - AiThority
Adelphic Expands Programmatic Audio Advertising Capabilities  AiThority

The new Bodyform advert is a bloodshed moment for women's advertising - Telegraph.co.uk
The new Bodyform advert is a bloodshed moment for women's advertising  Telegraph.co.uk

Sony looking to buy Warframe publisher, halts Facebook advertising - TheSixthAxis
Sony looking to buy Warframe publisher, halts Facebook advertising  TheSixthAxis

Apple and ad industry clash over iOS 14 popup seeking permission for tracking - 9to5Mac
Apple and ad industry clash over iOS 14 popup seeking permission for tracking  9to5Mac

Businesses Continue to Violate PPE Advertising Regulations - Lexology
Businesses Continue to Violate PPE Advertising Regulations  Lexology

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords - NBC News
Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords  NBC News

Phantom Fireworks to snuff out Bay State mailers after AG launches ‘cease and desist’ - Boston Herald
Phantom Fireworks to snuff out Bay State mailers after AG launches ‘cease and desist’  Boston Herald

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

UB to halt Facebook and Instagram advertising in July - UB News Center
UB to halt Facebook and Instagram advertising in July  UB News Center

Microsoft is reportedly suspending advertising on Facebook and Instagram - GeekWire
Microsoft is reportedly suspending advertising on Facebook and Instagram  GeekWire

Battleground Democrats' advertising strategy: Trump who? - POLITICO - Politico
Battleground Democrats' advertising strategy: Trump who? - POLITICO  Politico

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Why the New Statesman chose to remove network advertising - New Statesman
Why the New Statesman chose to remove network advertising  New Statesman

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return - The Drum
The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return  The Drum

UPDATED: Pettey resigns from ad commission - Hot Springs Sentinel
UPDATED: Pettey resigns from ad commission  Hot Springs Sentinel

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

What We Learnt About Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay - Simply Wall St
What We Learnt About Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay  Simply Wall St

Connected TV Advertising - New Opportunities For Growth And Improvement - Small Screen
Connected TV Advertising - New Opportunities For Growth And Improvement  Small Screen

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

State warns Ramdev’s firm against advertising ‘Coronil’ - The Hindu
State warns Ramdev’s firm against advertising ‘Coronil’  The Hindu

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Twitter Exposed Data Belonging to Advertisers Through the Web App - CPO Magazine
Twitter Exposed Data Belonging to Advertisers Through the Web App  CPO Magazine

Ford joins social media advertising boycott to protest hate speech - Autoblog
Ford joins social media advertising boycott to protest hate speech  Autoblog

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market | Covid-19 Impact | Worldwide Demand, Growth Potential & Opportunity Outlook 2025 | HARVARD POLITICAL REVIEW, MDedge, FDA - 3rd Watch News
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market | Covid-19 Impact | Worldwide Demand, Growth Potential & Opportunity Outlook 2025 | HARVARD POLITICAL REVIEW, MDedge, FDA  3rd Watch News

Six lessons from David Ogilvy that advertisers should remember today - AdAge.com
Six lessons from David Ogilvy that advertisers should remember today  AdAge.com

Visit Santa Barbara pauses tourism advertisements - Santa Barbara News-Press
Visit Santa Barbara pauses tourism advertisements  Santa Barbara News-Press

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

France Programmatic Advertising Display Market COVID -19 Impact | Industry Analysis, Business Outlook, Revenue, Trends and Forecasts 2026 AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul - 3rd Watch News
France Programmatic Advertising Display Market COVID -19 Impact | Industry Analysis, Business Outlook, Revenue, Trends and Forecasts 2026 AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul  3rd Watch News

Smart Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report - openPR
Smart Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report  openPR

In-app Advertising Market Estimated to Grow according To Forecasts – Amobee, Inc., BYYD Inc, Chartboost, Facebook, Inc., Flurry, Google LLC, InMobi, Microsoft Corporation, Tapjoy, Inc., Verizon - 3rd Watch News
In-app Advertising Market Estimated to Grow according To Forecasts – Amobee, Inc., BYYD Inc, Chartboost, Facebook, Inc., Flurry, Google LLC, InMobi, Microsoft Corporation, Tapjoy, Inc., Verizon  3rd Watch News

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

The advertising business incentivizes segregation: industry veteran - Yahoo Finance
The advertising business incentivizes segregation: industry veteran  Yahoo Finance

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Advertise With Us - WBKO
Advertise With Us  WBKO

Biggest Innovation of Mobile Advertising Market in Worldwide to 2025: Industry Size, Share, Growth, Emerging Technologies Trend with Top Key Players: Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi, Matomy Media Group, Millennial - 3rd Watch News
Biggest Innovation of Mobile Advertising Market in Worldwide to 2025: Industry Size, Share, Growth, Emerging Technologies Trend with Top Key Players: Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi, Matomy Media Group, Millennial  3rd Watch News

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers - The New York Times
Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers  The New York Times

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Cross-Channel Performance Advertising Platform Market Dynamics, Forecast, Analysis and Supply Demand - 3rd Watch News
Cross-Channel Performance Advertising Platform Market Dynamics, Forecast, Analysis and Supply Demand  3rd Watch News

Bodyform's new Womb Stories advert breaks every taboo period advertising has previously hidden from view - Metro.co.uk
Bodyform's new Womb Stories advert breaks every taboo period advertising has previously hidden from view  Metro.co.uk

Indoor Location-based Search and Advertising Market Study for 2020 to 2027 providing information on Key Players, Growth Drivers and Industry challenges - 3rd Watch News
Indoor Location-based Search and Advertising Market Study for 2020 to 2027 providing information on Key Players, Growth Drivers and Industry challenges  3rd Watch News

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Advertising Agency Software Market 2020-2025 | Top Key Players: AccountAbility, daPulse, AD-IN-ONE, AdPlugg, Fieldbook, Automaton, Deltek - 3rd Watch News
Advertising Agency Software Market 2020-2025 | Top Key Players: AccountAbility, daPulse, AD-IN-ONE, AdPlugg, Fieldbook, Automaton, Deltek  3rd Watch News

Outdoor Advertising Market Growth 2025: including key players Clear Channel Outdoor Holdings, Inc., JCDecaux - 3rd Watch News
Outdoor Advertising Market Growth 2025: including key players Clear Channel Outdoor Holdings, Inc., JCDecaux  3rd Watch News

Talking Diversity And Equality In Advertising With Belinda Smith - AdExchanger
Talking Diversity And Equality In Advertising With Belinda Smith  AdExchanger

Mark Davis: You think I want to sell advertising on Black Hole seats? - Yahoo Sports
Mark Davis: You think I want to sell advertising on Black Hole seats?  Yahoo Sports

Global Out-of-home Advertising Market Growth and Status with Deployment Types, Energing Trends, Growth Rate, Risk Analysis, Price Strategies and Revenue Generation 2020-2026 - 3rd Watch News
Global Out-of-home Advertising Market Growth and Status with Deployment Types, Energing Trends, Growth Rate, Risk Analysis, Price Strategies and Revenue Generation 2020-2026  3rd Watch News

PSVR Patent Filed For Advertisements Displayed Within The Headset - IGN
PSVR Patent Filed For Advertisements Displayed Within The Headset  IGN

Blockchain in Media, Advertising, and Entertainment Industry 2020 Market Trends, Share, Size, Growth, Supply and Manufacturers Analysis Research Report 2026 - 3rd Watch News
Blockchain in Media, Advertising, and Entertainment Industry 2020 Market Trends, Share, Size, Growth, Supply and Manufacturers Analysis Research Report 2026  3rd Watch News

Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform - Newsweek
Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform  Newsweek

Verizon Hits The Pause Button On Facebook Advertisements In Support Of Civil Rights Campaign - Yahoo Finance
Verizon Hits The Pause Button On Facebook Advertisements In Support Of Civil Rights Campaign  Yahoo Finance

Fox News Host Tucker Carlson Loses More Advertisers - The New York Times
Fox News Host Tucker Carlson Loses More Advertisers  The New York Times

Purplebricks starts new 'annoying' TeamGB advertising campaign - The Negotiator
Purplebricks starts new 'annoying' TeamGB advertising campaign  The Negotiator

The Big Story: Google's Fees, Facebook Advertisers Flee - AdExchanger
The Big Story: Google's Fees, Facebook Advertisers Flee  AdExchanger

Location-based Search and Advertising Market 2020 Key vendors Analysis with Industry Opportunities: Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista | Forecast Report Till 2026 - 3rd Watch News
Location-based Search and Advertising Market 2020 Key vendors Analysis with Industry Opportunities: Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista | Forecast Report Till 2026  3rd Watch News

Advertising is moving further toward digital every day. This training can get you ready - The Next Web
Advertising is moving further toward digital every day. This training can get you ready  The Next Web

'Blurry area' for what counts as advertising after influencer's posts found to be misleading in landmark ruling - expert - TVNZ
'Blurry area' for what counts as advertising after influencer's posts found to be misleading in landmark ruling - expert  TVNZ

New Stateman drops programmatic network advertising - Press Gazette
New Stateman drops programmatic network advertising  Press Gazette

Premier League LIVE: Premier League advertising picks up in India on Star Sports - InsideSport
Premier League LIVE: Premier League advertising picks up in India on Star Sports  InsideSport

The Star reopens with a wave of cheeky advertising - AdNews
The Star reopens with a wave of cheeky advertising  AdNews

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

As brand advertising budgets get pinched, publishers pivot to cater to direct response - Digiday
As brand advertising budgets get pinched, publishers pivot to cater to direct response  Digiday

How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future - AdExchanger
How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future  AdExchanger

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page - Social Media Today
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page  Social Media Today

Facebook under pressure as advertisers pause campaigns - CNN
Facebook under pressure as advertisers pause campaigns  CNN

Six Flags Darien Lake pulling all paid advertisements - WHEC
Six Flags Darien Lake pulling all paid advertisements  WHEC

NFL to sell advertising on lower rows of seats this season, per report - Cincy Jungle
NFL to sell advertising on lower rows of seats this season, per report  Cincy Jungle

What's in an Advertisement? A lot! - Times Now
What's in an Advertisement? A lot!  Times Now

Facebook targets 'false news' amid growing pressure from advertisers - BBC News
Facebook targets 'false news' amid growing pressure from advertisers  BBC News

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV - Deadline
Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV  Deadline

Albertsons Ends Social Media Advertisements - Progressive Grocer
Albertsons Ends Social Media Advertisements  Progressive Grocer

Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace - The Wall Street Journal
Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace  The Wall Street Journal

Admatazz wins digital advertising mandate for Bgauss - ETBrandEquity.com
Admatazz wins digital advertising mandate for Bgauss  ETBrandEquity.com

Digicel suspends advertising on Facebook for the month of July - Searchlight Newspaper
Digicel suspends advertising on Facebook for the month of July  Searchlight Newspaper

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