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Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

 

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

 

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

 

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.


Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports updated Wed. December / 12 / 2018

How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


Advertising news today: CBS lawsuit, Verizon writes down Oath  Business Insider

Everything that you need to know in advertising today, from CBS News settling a case involving Charlie Rose to Verizon's write-down of Oath.


'I want them to make it right': Lawsuits target PG&E's advertising  KCRA Sacramento

Two lawsuits filed in Butte County Superior Court on Monday by three victims of the Camp Fire seek not only to recover losses but to stop the county's power ...


The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


Tech giants need to take more responsibility for the advertising that make them billions  Delano.lu

If *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...


Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

"Ad impressions and CTR numbers will become things of the past sooner than you think."


Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Advertising & Marketing 101: How to get your business started  Dallas Business Journal

If you're reading this, you've taken an important step to grow your business. You've decided that you need to advertise to get your business where you want it to ...


Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com  Associated Press

DUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...


The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


Journalist pens heart-wrenching plea to advertising companies after baby is stillborn  WTSP.com

"Didn't you see me Googling 'baby not moving'?". In a heartbreaking open letter to Facebook, Twitter, Instagram and Experian, Washington Post video editor ...


The state of advertising has never been better  Campaign US

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.


transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award at the Adobe Symposium 2018  Markets Insider

TOKYO, Dec. 12, 2018 /PRNewswire-PRWeb/ -- transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the ...


AAF Amarillo accepting entries for 2019 American Advertising Awards  abc7amarillo.com

The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...


Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks Business

Drinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...


In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Advertising Claim Substantiation Requirements and Legal Clearance Process  JD Supra

Selling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace, and the way to do ...


Cell Culture Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Insights

The “Cell Culture Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” A fundamental outline of the Cell Culture Market ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Essence's Gerber Outlines The Practical Realities Of Swift Advertising Change  BeetTV

SAN JUAN, Puerto Rico—Anyone can sympathize with traditional television networks given the transformational challenges they face. But to empathize…


WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Oxbridge applicants misled by personal statements company, Advertising Standards Authority rules  The Telegraph

Oxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...


Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally  Business Wire

The IAB Technology Laboratory's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...


LEGAL ADVERTISING  The Lincoln County News

Please take notice that Atlantic Salmon Federation, 14 Maine St., Suite 202, Brunswick, ME 04011; 207-725-2833 is intending to file a Natural Resources ...


False Advertising Claims Trump Again - Consumer Protection - United States  Mondaq News Alerts

As readers of this blog know, I often cover cases that deal with the interplay between regulatory compliance and false advertising. United States Consumer ...


Want good marketers? Look for these 10 traits.  Knoxville News Sentinel

There is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...


Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Karmarama lands £70m Lidl advertising account  CampaignLive

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business Journal

Lenders were recruited by phone by the father-son team from a pool of contacts they made over the years, the government said.


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Grow Advertising Announces the Release of The Ins and Outs of Television Advertisements  PR Web

Whitefish, MT (PRWEB) December 12, 2018 -- Grow Advertising has published a comprehensive infographic entitled “The Ins and Outs of Television ...


Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Location-tracking apps are definitely selling you out to advertisers  Vox.com

Another week, another host of privacy concerns that somehow sound both utterly horrifying and totally obvious. Amazon announced Monday that its voice ...


Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Whig advertisers help fund toys, care package stockings  Cecil Daily

ELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...


Industry Profile: 2018 TV Advertising for Auto and General Insurance  Broadcasting & Cable

As 2018 winds down, we partnered with TV advertising attention analytics company iSpot.tv for a deep dive into the insurance industry to see how it allocated ...


Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


HCM City to auction bus advertising space again  Viet Nam News

The three unsold packages for leasing advertising space on HCM City public buses will be put up for auction for a fourth time this month following three earlier ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


Spectacular Outdoor Advertising Market is Booming Worldwide | JCDecaux Group, Clear Channel Outdoor, Outfront Media  Tribune Updates

A new research document is added in HTF MI database of 117 pages, titled as 'Europe Spectacular Outdoor Advertising Market Report 2018' with detailed ...


Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


WWD Yearbook #10: Mayhem and Money Take Root in Media  WWD

Print has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Is working in advertising in the blood?  AdNews

This new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...


PR Agency: Hefty Fine For Breach Of Ban On Drugs Advertising - Media, Telecoms, IT, Entertainment - Netherlands  Mondaq News Alerts

There is a ban against advertising drugs to the general public. The Dutch Ministry of Health, Welfare and Sport (VWS) takes strong action and imposes fines of ...


Brands hog the big screen as advertising on other platforms clutters up  Business Standard

While calendar year 2018 has been a trying period for multiplex exhibitors, what with ticket and food prices becoming a political flashpoint between state ...


Global Advertising Agency Billing Software Market Size, Status by Leading Player and Forecast 2018-2025  Journal of Industry

A newly compiled business intelligent report, titled “Global Advertising Agency Billing Software Market Size, Status and Forecast 2018-2025” has been ...


ADVERTISING: Advertorial — HOLLY CARLING: What your symptoms are telling you: Part I  Coeur d'Alene Press

Symptoms can be simply annoying, downright life-changing or anything in between. But symptoms aren't there for.


Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect  VG247

Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...


TV Data is Changing Advertising Across Screens  ExchangeWire

There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


VUPD: Racist and homophobic flyers sent through external online advertising service  Vanderbilt University News

Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...


Digital Advertising Software Market Increasing Demand with Leading Key Players- WordStream, AdWords, Kenshoo Infinity Suite  Tribune Updates

A new independent 125 page research with title 'Global Digital Advertising Software Market Report 2018' guarantees you will remain better informed than your ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


How to turn off ads on Facebook  Komando

Here are the steps to change the setting on your Facebook to avoid certain advertisers.


London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


Mobile Advertising Market Study 2018:Global Industry Growth Forecast with Business Opportunity Analysis by 2023  RealTime Court Status

The Mobile Advertising Market report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market ...


This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


Chrome 71 stomps on abusive advertising  Naked Security

Google shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.


Local Marketing Solutions Group Inc. Invests In Award Winning Advertising And Public Relations Agency, GodwinGroup  PR Web

Rapidly growing marketing and sales solutions technology firm expands reputation management, advertising and video capabilities with investment in Jackson, ...


Targeted advertising and 'creepy' technology tactics  2GB

The Australian Competition & Consumer Commission has proposed changed to the Privacy Act to control how Google and Facebook track and trade user ...


Reflecting on a career in advertising and marketing  Business Day

As advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was.


Iowa Attorney General sues Davenport man and two others for "National Advertising Scam"  KWQC-TV6

DAVENPORT, Ia. (KWQC) - An alleged nationwide scam preying on business has cost individuals tens of thousands of dollars. The Iowa Attorney General says ...


USD 305 Alerts About Advertising Scam  KSAL

According to the district, local businesses have been contacted and sent invoices for advertisements by a company not associated with USD 305 or its high ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


eBay customer? Check the Advertising Preferences!  Ghacks Technology News

If you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.


Documents Point to Illegal Campaign Coordination Between Trump and the NRA  Mother Jones

The National Rifle Association spent $30 million to help elect Donald Trump—more than any other independent conservative group. Most of that sum went ...


NBC makes push to woo DTC advertisers | Media  AdAge.com

NBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...


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