Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

OfficeJax modular office furniture systems cubicles partitions room dividers

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

 

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

 

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

 

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.


Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports updated Thu. June / 21 / 2018

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Business Insider

What you need to know in advertising today
Business Insider
AT&T Inc. is in talks to buy digital ad firm AppNexus, which would likely signal the company's plans to challenge advertising titans Alphabet Inc. and Facebook Inc., Cheddar reported. AppNexus is privately held and has raised an estimated $344 million, ...
AT&T targets $1.6B buy to boost advertising playMobile World Live
Synacor Looks To Solve The Password Problem on CheddarCheddar

all 32 news articles »


CNBC

AT&T's advertising CEO: We want to change what 'everybody still hates' about ads
CNBC
The newly combined AT&T-Time Warner is looking to reinvent advertising — but to do so, it needs to buy more technology, AT&T Advertising and Analytics CEO Brian Lesser told CNBC on Wednesday. Lesser, who spoke on "Squawk Box" from the Cannes ...
AT&T Advertising CMO Kirk McDonald On Redefining The Ads Experience, Blank Banners And Big RumorsAdExchanger
AT&T wants all the major TV networks and cable companies to plug into its ad platform – not just Time Warner brandsBusiness Insider
Synacor Looks To Solve The Password Problem on CheddarCheddar
Recode
all 33 news articles »


Nieman Journalism Lab at Harvard

Newsonomics: GateHouse Media thinks services for small local businesses can help replace long-gone advertising
Nieman Journalism Lab at Harvard
Doctor: As I understand it, you've moved away from digital space advertising. I talked with [UpCurve CEO] Peter Newton recently, and he laid it out for me; let me see if I have the history right. What we would call the marketing services business for ...



Forbes

A Crossroads: Artificial Intelligence And Advertising
Forbes
According to Elon Musk, artificial intelligence (AI) is “our biggest existential threat.” Whether that is fact-based or hyperbole is determined by the reader's perception of Musk as either the real-life Iron Man or a classic hype marketer. Whether Elon ...
Elon Musk emails employees about 'extensive and damaging sabotage' by employeeCNBC
Tesla Flags Over 500 Job Cuts at California Headquarters, PlantBloomberg

all 574 news articles »


AdExchanger

Trade-offs: The Reality No One Wants To Accept In Digital Advertising
AdExchanger
As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I've been thinking about how I've watched this business solve problems since its early days. One insight that many leaders haven't applied ...



Forbes

The Technology Invasion Of The Advertising Industry At Cannes Lions
Forbes
Correction: This post has been updated since originally posted to show that Giant Spoon used 66 actors, not 60 and took five months to build the activation, not five weeks. Cannes Lions (June 18-22, 2018) is the annual 'Oscars' for the advertising ...
The Classic Partnership Advertising Shortlisted In Product Design LionsArabian Marketer (press release)

all 103 news articles »


Doom and gloom in advertising? I don't see it, says IPG boss Roth
WSAU News
CANNES, France (Reuters) - The veteran boss of advertising giant IPG said he does not recognize the talk of "doom and gloom" in his industry, arguing the holding companies are needed more than ever to help clients chart the rapidly changing territory.

and more »


Dallas News

New study, bad news: More exposure to pot advertising increases likelihood teens will use it
Dallas News
The legalization of recreational marijuana use in California has set off an advertising boom on billboards across the state. The gigantic ads try to persuade us — and our offspring — that we can easily get "chill vibes," say "goodbye stress" or "get ...



Adweek

The Future of Esports and the Implications for Advertising and Sports ...
Adweek
CANNES, France—Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David “Nomy” Ramirez, pro ...

and more »


CNBC

AT&T's Brian Lesser on the future of advertising
CNBC
AT&T's Brian Lesser on the future of advertising. 12 Hours Ago. Brian Lesser, AT&T adversiting CEO, speaks with CNBC's Andrew Ross Sorkin from the Cannes Lions festival in an exclusive interview. Watch CNBC Live TV ...


Google News

free link exchange
Free link exchange text or graphic ad

OfficeJax Modular Office Systems and solutions

Free online ebooks tips home remedies how to articles and information on advertising from the Advertising Information Channel.

 

 

 


OfficeJax surplus outlet and online flea market
OfficeJax
online flea market
Why pay retail?
Why pay wholesale?
Shop SURPLUS!

 

Place Your AD FREE

Free BACKLINK for
Higher Page Rank
Free Traffic

5000+ BACKLINKS
5000+text AD's
linking to your site
NoCost CoOp XChange
click above to
place your ad here free N0 Cost Co-Op advertising

 

 

 

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market