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The Secrets of High Money Classified Ads


When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

Most people don't appreciate the power of well written classified ads. They think classified ads are for selling cars, or finding jobs, and not for expanding a business. While it's true a classified ad is a good way to achieve the above, it is also true that classified ads can be used to launch and expand multi million pound businesses.

Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. The reason is simple. Once you have discovered how to harness the power of these classified ads, you really won't need to run expensive display ads at all.

Note that the key point about classified ads is that they are most effective when used as lead generators, and not to sell from. In these ads you are not trying to convince someone to spend money with you. You are trying to identify a potential customer by having that customer contact you as a result of the ad. Once potential customers have identified themselves, you can then follow up with your direct mail offer for the product or service you are selling.

Writing an effective classified ad is one of the most exacting forms of copywriting. In twenty words or less you have to grab the customer's attention, and excite them enough to prompt them into calling you for more information. You can't rely on eye catching illustrations or professional layouts to catch the reader's attention. It's all in what you say.

Here's how you write a good classified ad that works:

1. First you need to define what you want the ad to accomplish. Do you want the customer to read the ad and smile? Or do you want them to read your ad and call you immediately? Obviously the answer is the latter of the two.

2. Next decide what type of person is most likely to purchase your product or service. This is called creating a customer profile. Ask yourself questions like: Are they a man or a woman? Are they young or old? Are they rich or poor? Ask yourself as many questions as possible to help create a profile for your potential customers. If you struggle to identify who you are going to sell your product or service to, then it is almost impossible to write an ad that will grab their attention.

3. With the most likely customer profile developed in step two above, you should make a list of all the "hot buttons", those words, ideas, and concepts that are most likely to grab the immediate attention of anyone in the group of customers you have identified. These hot buttons might be simple phrases like "work at home", "financial freedom", "lose weight overnight", "exciting job opportunity", or "immediate loans".

4. Using the list of hot buttons you came up with in step three above, you should see how you can integrate them into a twenty word or less ad that accomplishes what you defined in step one. When writing your ad, the most important words are the first three, and must be selected with great purpose. They should call out to your potential customers.

5. If your goal is to get the reader to identify themselves to you as a potential customer, you should offer free additional information about your product or service. This way you get the customer to call you and give you their name and address, so you can send them something in the post. You would normally do this by saying, "for a free information pack please call (your number here).

6. After your ad is written to your satisfaction, you should search out a number of highly targeted newspapers and magazines that your customers might read. Then you find the ones with the least amount of classified ads in, and run your test ads there. Always avoid general interest publications. The ad price rates are too expensive in them and the response too small, go for specialist publications.

7. Before the ads appear you need to develop your ad response pack. This is the free information that people who see your ads will be calling about. It is this response pack that will generate the sale. Having a good response pack is critical to the success of your classified ad project.

8. When your ads appear, you should keep a track of the total number of enquiries for each ad, and from which publications they came from. This lets you know which ad works best, and which publication pulls the most interest. You can then use this information when you roll out the ad on a wider scale.

One final point to remember, the success of a classified ad is determined by the sales that are generated by the follow-up effort (the response information pack), not by the lead generating ad itself. It is important that you spend much time and effort considering the content to be included in your response pack, but that is another topic.

Thanks for reading. If you liked the article please feel free to rate it at the bottom of this page.

Jason

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Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. December / 14 / 2019

In advertising, the ‘gamer’ demographic is useless - VentureBeat
In advertising, the ‘gamer’ demographic is useless  VentureBeat

German doctor fined again over abortion advertising ban - Hartford Courant
German doctor fined again over abortion advertising ban  Hartford Courant

Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor - The Dallas Morning News
Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor  The Dallas Morning News

Let's get back to the human at the center of TV advertising - AdAge.com
Let's get back to the human at the center of TV advertising  AdAge.com

Facebook Getting Too Expensive For Advertisers? Costs Jumped 90% Year-Over-Year - Forbes
Facebook Getting Too Expensive For Advertisers? Costs Jumped 90% Year-Over-Year  Forbes

TikTok's surging popularity has lured advertisers, but some aren't following the rules - CNBC
TikTok's surging popularity has lured advertisers, but some aren't following the rules  CNBC

CTA to nearly triple digital advertising network under new agreement - MassTransitMag.com
CTA to nearly triple digital advertising network under new agreement  MassTransitMag.com

Are Deepfakes The Future Of Advertising? - Grit Daily
Are Deepfakes The Future Of Advertising?  Grit Daily

2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising - Broadcasting & Cable
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising  Broadcasting & Cable

University of Phoenix Settles Deceptive Advertising Claims for $191 Million - The Wall Street Journal
University of Phoenix Settles Deceptive Advertising Claims for $191 Million  The Wall Street Journal

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings - MarTech Series
Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings  MarTech Series

11 Often-Overlooked Ways To Leverage Machine Learning For Advertising - Forbes
11 Often-Overlooked Ways To Leverage Machine Learning For Advertising  Forbes

US Advertising: 'Past the Tipping Point' - Radio & Television Business Report
US Advertising: 'Past the Tipping Point'  Radio & Television Business Report

Econometer: Will a bad advertisement really hurt companies like Peloton? - The San Diego Union-Tribune
Econometer: Will a bad advertisement really hurt companies like Peloton?  The San Diego Union-Tribune

Think Advertising Is A Requirement? These Companies Might Make You Think Again - Forbes
Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

Mobiquity Technologies and Source Digita Video Advertising Partnership - AiThority
Mobiquity Technologies and Source Digita Video Advertising Partnership  AiThority

Panera Pans Suit Over ‘100% Clean’ Bagel Advertising - Law360
Panera Pans Suit Over ‘100% Clean’ Bagel Advertising  Law360

Vodafone Matures To Rely Less On Online Advertising 12/13/2019 - MediaPost Communications
Vodafone Matures To Rely Less On Online Advertising 12/13/2019  MediaPost Communications

Core Local TV Advertising Could Sink Over 3% In 2020 12/16/2019 - MediaPost Communications
Core Local TV Advertising Could Sink Over 3% In 2020 12/16/2019  MediaPost Communications

Proposed rule changes could loosen up advertising, marketing for Ohio marijuana companies - Crain's Cleveland Business
Proposed rule changes could loosen up advertising, marketing for Ohio marijuana companies  Crain's Cleveland Business

2020 Candidates Shell Out Big Bucks for Advertising - Cheddar
2020 Candidates Shell Out Big Bucks for Advertising  Cheddar

CMA to release digital advertising market study report - Global Competition Review
CMA to release digital advertising market study report  Global Competition Review

D & V LEGAL ADVERTISING LLC-legals - Ad from 2019-12-13 - Glens Falls Post-Star
D & V LEGAL ADVERTISING LLC-legals - Ad from 2019-12-13  Glens Falls Post-Star

Tom Reilly: Hop back on that bike, advertising industry - The Sun Chronicle
Tom Reilly: Hop back on that bike, advertising industry  The Sun Chronicle

Chanel Spent Most on Print Media in China in October And More - Jing Daily
Chanel Spent Most on Print Media in China in October And More  Jing Daily

It's not just Peloton — here are some of the biggest advertising whiffs from major brands - CNBC
It's not just Peloton — here are some of the biggest advertising whiffs from major brands  CNBC

Quick Tip: Writing Treatments that Win Advertising Jobs - PDN Pulse
Quick Tip: Writing Treatments that Win Advertising Jobs  PDN Pulse

The advertising industry is re-evaluating its core purpose, expert says - CNBC
The advertising industry is re-evaluating its core purpose, expert says  CNBC

How a Former Advertising Exec Found Purpose in Leather-Making - Popular Mechanics
How a Former Advertising Exec Found Purpose in Leather-Making  Popular Mechanics

The advertising barrage begins less than two months before the Iowa caucuses - CNN
The advertising barrage begins less than two months before the Iowa caucuses  CNN

YouTube Introduces Shopping Ads To Increase Visual Advertising - Forbes
YouTube Introduces Shopping Ads To Increase Visual Advertising  Forbes

Tokyo 2020 Olympics already at over $1B in TV advertising revenue - Fox Business
Tokyo 2020 Olympics already at over $1B in TV advertising revenue  Fox Business

Maurice Saatchi quits advertising firm he co-founded - BBC News
Maurice Saatchi quits advertising firm he co-founded  BBC News

Bloomberg pours $100 million into 2020 advertising blitz - Fox Business
Bloomberg pours $100 million into 2020 advertising blitz  Fox Business

Illinois A.G. Files Lawsuit Against JUUL Over Advertising - NBC Chicago
Illinois A.G. Files Lawsuit Against JUUL Over Advertising  NBC Chicago

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Legal Marketing and Advertising Ethics for Attorneys - The National Law Review
Legal Marketing and Advertising Ethics for Attorneys  The National Law Review

Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health  Coeur d'Alene Press

Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising - AL.com
Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising  AL.com

Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students - Nonprofit Quarterly
Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students  Nonprofit Quarterly

The Chicago Transit Authority (CTA) Awards Intersection a New Contract to Sell Static & Digital Advertising and Expand Customer Communications - Digital Signage Connection
The Chicago Transit Authority (CTA) Awards Intersection a New Contract to Sell Static & Digital Advertising and Expand Customer Communications  Digital Signage Connection

PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits - Multichannel News
PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits  Multichannel News

Woof in Advertising: Are dogs the solution to distracted driving, or just another cause of it? - ohmidog!
Woof in Advertising: Are dogs the solution to distracted driving, or just another cause of it?  ohmidog!

VIZIO Launches Direct Advertising Business - MarTech Series
VIZIO Launches Direct Advertising Business  MarTech Series

Will the 2020s be online advertising's holistic decade? - TechCrunch
Will the 2020s be online advertising's holistic decade?  TechCrunch

Bias Disguised As Neutrality Gives Rise To False Advertising Claims - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Bias Disguised As Neutrality Gives Rise To False Advertising Claims - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Rail News - CTA to triple digital advertising network. For Railroad Career Professionals - Progressive Rail Roading
Rail News - CTA to triple digital advertising network. For Railroad Career Professionals  Progressive Rail Roading

Advertising and communications company Lindsay, Stone & Briggs to close - Madison.com
Advertising and communications company Lindsay, Stone & Briggs to close  Madison.com

Cooper Smith Advertising | Ads - Southgate News Herald
Cooper Smith Advertising | Ads  Southgate News Herald

What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts - AdExchanger
What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts  AdExchanger

Political advertising has embraced the memefication of everything, including Love Actually - New Statesman
Political advertising has embraced the memefication of everything, including Love Actually  New Statesman

NBCU Claims $1B in Olympic Advertising Sales - Broadcasting & Cable
NBCU Claims $1B in Olympic Advertising Sales  Broadcasting & Cable

A 'massive false advertising scheme' is alleged in lawsuit against Old Navy - Legal News Line
A 'massive false advertising scheme' is alleged in lawsuit against Old Navy  Legal News Line

How successful retail advertisers stand out - Retail Customer Experience
How successful retail advertisers stand out  Retail Customer Experience

Q&A: Cadent Is The OG Addressable Pioneer - TVRev
Q&A: Cadent Is The OG Addressable Pioneer  TVRev

5 trends that threaten the Facebook-Google duopoly in digital advertising - AdAge.com
5 trends that threaten the Facebook-Google duopoly in digital advertising  AdAge.com

Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE” - Business Wire
Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE”  Business Wire

Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms - CNBC
Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms  CNBC

Tara Sinha: Remembering the doyenne of Indian advertising - BusinessLine
Tara Sinha: Remembering the doyenne of Indian advertising  BusinessLine

Donald J. DeBona Sr., who sold advertising for a medical publisher, dies - Baltimore Sun
Donald J. DeBona Sr., who sold advertising for a medical publisher, dies  Baltimore Sun

Email Advertising: The Key to Unlocking Hotel Guest Engagement | - Hotel Technology News
Email Advertising: The Key to Unlocking Hotel Guest Engagement |  Hotel Technology News

Classifieds - Chicago Reader
Classifieds  Chicago Reader

The Pitch: Advertising and marketing news for 12.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.19  RichmondBizSense

Amazon Management Talks AWS and Advertising - The Motley Fool
Amazon Management Talks AWS and Advertising  The Motley Fool

Holovision – the future of advertising has arrived - The FINANCIAL
Holovision – the future of advertising has arrived  The FINANCIAL

Advertising Agencies Market to Grow Massively by 2019-2026 with Profiling Players AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox - Market Expert
Advertising Agencies Market to Grow Massively by 2019-2026 with Profiling Players AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox  Market Expert

Keep your LinkedIn advertising strategy focused in 2020 - Marketing Land
Keep your LinkedIn advertising strategy focused in 2020  Marketing Land

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds - MarTech Series
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  MarTech Series

How to be the Best at Drive-to-Store Advertising - ExchangeWire
How to be the Best at Drive-to-Store Advertising  ExchangeWire

[Webinar] Advertising Litigation Monthly Highlights Webinar - January 28th, 12:30 pm ET - JD Supra
[Webinar] Advertising Litigation Monthly Highlights Webinar - January 28th, 12:30 pm ET  JD Supra

3 Top Stocks to Buy in Digital Advertising - Motley Fool
3 Top Stocks to Buy in Digital Advertising  Motley Fool

Objective Based Advertising Market Research Report 2019 with Leading Players, Revenue Growth, Industry Share and Forecasts to 2026 - Market Report Gazette
Objective Based Advertising Market Research Report 2019 with Leading Players, Revenue Growth, Industry Share and Forecasts to 2026  Market Report Gazette

Are Ad Placements Hitting the Mark? - WWD
Are Ad Placements Hitting the Mark?  WWD

2020 & beyond: What's next for video advertising? - The Drum
2020 & beyond: What's next for video advertising?  The Drum

Advertising Analysis Market: 2019 Global Opportunities, Share, Key Players, Size, Competitive Analysis and Regional Forecast To 2024 - The Florida Morning post
Advertising Analysis Market: 2019 Global Opportunities, Share, Key Players, Size, Competitive Analysis and Regional Forecast To 2024  The Florida Morning post

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising - Forbes
Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising  Forbes

Facebook is experimenting with augmented reality advertising - Business Insider
Facebook is experimenting with augmented reality advertising  Business Insider

Stephen Woodford: What a Conservative election win means for British advertising - The Drum
Stephen Woodford: What a Conservative election win means for British advertising  The Drum

Anne Fine: Story on hospital expansion read like free advertising - GazetteNET
Anne Fine: Story on hospital expansion read like free advertising  GazetteNET

Brands brave Brexit in bold advertising play - Financial Times
Brands brave Brexit in bold advertising play  Financial Times

2020 and beyond: What's next for mobile advertising? - MobileMarketing Magazine
2020 and beyond: What's next for mobile advertising?  MobileMarketing Magazine

CBS joins OpenAP advanced TV advertising company - FierceVideo
CBS joins OpenAP advanced TV advertising company  FierceVideo

FTC Reaches Historic Settlement with University of Phoenix over False Advertising - Democracy Now!
FTC Reaches Historic Settlement with University of Phoenix over False Advertising  Democracy Now!

When Must a Travel Advisor Disclose Supplier Identity in Advertising? - Travel Market Report
When Must a Travel Advisor Disclose Supplier Identity in Advertising?  Travel Market Report

Meghan Markle's designer pal ordered to stop advertising with royal's photos: report - Fox News
Meghan Markle's designer pal ordered to stop advertising with royal's photos: report  Fox News

Snapchat enjoys a bump in political advertising - Financial Times
Snapchat enjoys a bump in political advertising  Financial Times

Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels - Gizmodo
Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels  Gizmodo

How to police political advertising - The Economist
How to police political advertising  The Economist

Facebook launches new safety tools for advertisers as criticism continues over false political ads - CNBC
Facebook launches new safety tools for advertisers as criticism continues over false political ads  CNBC

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences - Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

Advertisers Information | American Veterinary Medical Association - American Veterinary Medical Association
Advertisers Information | American Veterinary Medical Association  American Veterinary Medical Association

FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug - FDA.gov
FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug  FDA.gov

Bloomberg places at least $37 million in television advertising over next two weeks - CNN
Bloomberg places at least $37 million in television advertising over next two weeks  CNN

8 online advertising risks your agency must be prepared for - AdAge.com
8 online advertising risks your agency must be prepared for  AdAge.com

YouTube is working to bring advertising to edgier content as demonetization woes grow - The Verge
YouTube is working to bring advertising to edgier content as demonetization woes grow  The Verge

'The pressure is on': Insights from the Digiday Video Advertising Summit - Digiday
'The pressure is on': Insights from the Digiday Video Advertising Summit  Digiday

Digital advertising is not the dot com bubble, improper attribution is - Marketing Land
Digital advertising is not the dot com bubble, improper attribution is  Marketing Land

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