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Persistent Advertising Will Do No Harm!


From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!

See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?

He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".

Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!

So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.

I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year!

So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.

21 times Martin???

Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.

It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!

So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistent advertising!

About The Author

Martin R. Lemieux

owner

Smartads Information Centre

Canadian Entrepreneur Advertising Resource & Research!

http://www.smartads.info

Read over 200 articles on advertising!

WANT TO REPRINT THIS ARTICLE ?

You may use this article on your site as is but you MUST send me a note support@smartads.info. Thank You!


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 17 / 2019

Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal
Google’s Ad Dominance Explained in Three Charts  The Wall Street Journal

Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the ...


What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts - Forbes
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  Forbes

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...


Targeted TV Advertising Is Taking Off - The Wall Street Journal
Targeted TV Advertising Is Taking Off  The Wall Street Journal

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...


France's women smash TV viewing records, advertising costs spike - KFGO News
France's women smash TV viewing records, advertising costs spike  KFGO News

By Rachel Joyner PARIS (Reuters) - France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the ...


Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research - Yahoo Finance
Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research  Yahoo Finance

GURUGRAM, India , June 17, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline ...


Gender Stereotypes Banned in British Advertising - The New York Times
Gender Stereotypes Banned in British Advertising  The New York Times

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”


Online Advertising for Big Brands Gets ‘Ugly’ - Wall Street Journal
Online Advertising for Big Brands Gets ‘Ugly’  Wall Street Journal

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.


Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma
Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...


Digital Advertising Growth Will Slow This Year, Magna Report Predicts - Adweek
Digital Advertising Growth Will Slow This Year, Magna Report Predicts  Adweek

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.


How Wine Companies Build Their Brands With Little Advertising - Adweek
How Wine Companies Build Their Brands With Little Advertising  Adweek

Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...


Spotify now allows advertisers to specifically target podcast listeners - The Verge
Spotify now allows advertisers to specifically target podcast listeners  The Verge

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...


Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space - Yahoo Finance
Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space  Yahoo Finance

Dublin, June 17, 2019 -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.


IBM Watson Advertising and Adweek Create Institute for Brand Marketing™ - Yahoo Finance
IBM Watson Advertising and Adweek Create Institute for Brand Marketing™  Yahoo Finance

Professional development experience offers e-learning courses and live events to help educate marketers undergoing transformation in their space. CANNES ...


Oswego Native Wins National Student Advertising Competition - Oswego Daily News
Oswego Native Wins National Student Advertising Competition  Oswego Daily News

ITHACA, NY — Connor Sheffield of Oswego was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student ...


P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships - Yahoo Finance
P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships  Yahoo Finance

The Procter & Gamble Company (PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington's Thrive Global, ...


Beat Unveils "Move It" Advertising Campaign Inspiring People to Take the First Step In Achieving Their Goals - Yahoo Finance
Beat Unveils "Move It" Advertising Campaign Inspiring People to Take the First Step In Achieving Their Goals  Yahoo Finance

ATHENS, Greece, June 17, 2019 /PRNewswire/ -- Beat, a division of Daimler and BMW's joint venture FREE Now and the fastest growing ride-hailing app in ...


Brand Safety Issues Soar In Mobile Advertising 06/17/2019 - MediaPost Communications
Brand Safety Issues Soar In Mobile Advertising 06/17/2019  MediaPost Communications

It would make sense that as tools are deployed more widely to protect against desktop ad fraud and to improve brand safety, criminals would move to the mobile ...


Drugmakers sue Trump administration to halt advertising rule - Indianapolis Business Journal
Drugmakers sue Trump administration to halt advertising rule  Indianapolis Business Journal

Some of the United States' biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their ...


INDE Pioneers Augmented Reality Display Advertising with 7 Brookfield Mall Properties in US - California Newswire
INDE Pioneers Augmented Reality Display Advertising with 7 Brookfield Mall Properties in US  California Newswire

LOS ANGELES, Calif. /California Newswire/ — Leading Augmented Reality company INDE is proud to announce a partnership with Brookfield Properties to ...


Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers - Business Insider
Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers  Business Insider

Speaking with Business Insider at the Cannes Lions International Festival of Creativity, Facebook's VP of global marketing solutions Carolyn Everson said that ...


Choice Hotels Launches New Nationwide Advertising Campaign - Hospitality Net
Choice Hotels Launches New Nationwide Advertising Campaign  Hospitality Net

ROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative ...


Target digital ad platform enters programmatic advertising space - Chain Store Age
Target digital ad platform enters programmatic advertising space  Chain Store Age

Roundel, Target's rebooted in-house media company, is partnering with a digital ad exchange. Roundel and Index Exchange have co-engineered a customized ...


REPORT: Measuring true impact in digital advertising - PhocusWire
REPORT: Measuring true impact in digital advertising  PhocusWire

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...


Drugmakers sue to block Trump rule requiring drug prices in TV advertisements - Washington Examiner
Drugmakers sue to block Trump rule requiring drug prices in TV advertisements  Washington Examiner

Major U.S. drug companies filed a lawsuit Friday in federal court to block a Trump administration rule mandating that drugmakers display prices in television ...


72% of LGBTQ+ community believe their representation in advertising tokenistic - The Drum
72% of LGBTQ+ community believe their representation in advertising tokenistic  The Drum

While 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...


The Wing Lands in Boston and Finds an Advertising Double Standard - Fortune
The Wing Lands in Boston and Finds an Advertising Double Standard  Fortune

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...


WPP and iHeartMedia join forces to lure more audio branding business - AdAge.com
WPP and iHeartMedia join forces to lure more audio branding business  AdAge.com

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer ...


With streaming, TV advertising is getting more targeted than ever - Greater Baton Rouge Business Report
With streaming, TV advertising is getting more targeted than ever  Greater Baton Rouge Business Report

Cars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...


Cannes Lions bingo: The advertising industry's top buzzwords in 2019 - Quartz
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  Quartz

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...


How Do We Boost Transparency in Digital Advertising? - ExchangeWire
How Do We Boost Transparency in Digital Advertising?  ExchangeWire

In their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;


Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising - PRNewswire
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising  PRNewswire

CANNES, France and STAMFORD, Conn., June 17, 2019 /PRNewswire/ -- The 2020 U.S. election cycle is expected to be the most expensive in history with an ...


VidMob raises $25M for its video advertising tools - TechCrunch
VidMob raises $25M for its video advertising tools  TechCrunch

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...


Instagram Lets Advertisers Promote Branded Content From Another Channel - Inc.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

Retailers can create ads using organic posts from other channels that have branded *content*.


Amazon’s Advertising Business Is in a Transition - Investorplace.com
Amazon’s Advertising Business Is in a Transition  Investorplace.com

Amazon stock is dependent on the performance of advertising segment -- and worries about that segment are overblown.


What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry - Adweek
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...


Display Advertising Stats: SEMrush Study Reveals Top GDN Trends - Search Engine Journal
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.


Is the advertising industry doing enough for disability? - International Paralympic Committee
Is the advertising industry doing enough for disability?  International Paralympic Committee

The International Paralympic Committee's (IPC) Chief Marketing and Communications Officer Craig Spence has challenged the advertising industry to do more ...


Will Addressable Advertising Stave Off A Decline In Television Ad Spending? - Forbes
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  Forbes

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...


Facebook to Boost Ad Spending as It Tries to Restore Reputation - The Wall Street Journal
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...


NBCUniversal offers refunds to programmatic advertisers following ad insertion error - Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...


Against Advertising - Jacobin magazine
Against Advertising  Jacobin magazine

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...


Facebook reaches deal with advertisers over bad video metrics - AdAge.com
Facebook reaches deal with advertisers over bad video metrics  AdAge.com

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.


Gynecologists in Germany fined for abortion advertising - The Associated Press
Gynecologists in Germany fined for abortion advertising  The Associated Press

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...


Making Downloadable Advertising Work - Forbes
Making Downloadable Advertising Work  Forbes

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...


Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call - AdAge.com
Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK - Scary Mommy
'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK  Scary Mommy

The Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.


DVEO® to Highlight Advertising and Playout Server Solutions at Broadcast Asia 2019- Including PlayServer, Server Side Ad Insertion, 250 Stream Groomer, and Dozer IP Error Correction and More - ThomasNet News
DVEO® to Highlight Advertising and Playout Server Solutions at Broadcast Asia 2019- Including PlayServer, Server Side Ad Insertion, 250 Stream Groomer, and Dozer IP Error Correction and More  ThomasNet News

San Diego, California -- DVEO ® a well respected supplier to leading telco TV/OTT and cable operators around the world, will demonstrate their latest ad ...


How Unilever used DNA analysis to reduce stereotypical thinking among marketers - Marketing Dive
How Unilever used DNA analysis to reduce stereotypical thinking among marketers  Marketing Dive

For the past three years, Unilever has pledged to eliminate biased portraits of consumers in its marketing and help the broader advertising and media world do ...


Digital Advertising Trends To Watch In 2019 And Beyond - Forbes
Digital Advertising Trends To Watch In 2019 And Beyond  Forbes

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...


The Conscious Advertising Network is here, but do we need it? - MobileMarketing Magazine
The Conscious Advertising Network is here, but do we need it?  MobileMarketing Magazine

The ethical advertising coalition known as the Conscious Advertising Network (CAN) has now officially launched. Its aim? To stop advertising abuse by ensuring ...


Advertising may make people miserable, but it still has its uses - The Economist
Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


TikTok prepares to woo advertisers at Cannes - Financial Times
TikTok prepares to woo advertisers at Cannes  Financial Times

The most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...


New South Carolina Law Bans Lab Grown Protein from Advertising as Meat - Drovers Magazine
New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers Magazine

South Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”


3 Advertising Strategies That Can Be Applied to Your HR Department - Adweek
3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...


Associate Professor Named Distinguished Advertising Educator - Ithaca College
Associate Professor Named Distinguished Advertising Educator  Ithaca College

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...


FanDuel, DraftKings face new lawsuit over alleged false advertising - CalvinAyre.com
FanDuel, DraftKings face new lawsuit over alleged false advertising  CalvinAyre.com

FanDuel and DraftKings might have returned to respectability, but a law firm believes they still have some responsibility to pay back players from their ...


New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers - Forbes
New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers  Forbes

While the veritable explosion of ways that people can watch TV has been a blessing for consumers, it's been something of a curse for local advertisers. A new ...


It's complicated: advertising cannabis - talkbusiness.net
It's complicated: advertising cannabis  talkbusiness.net

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Facebook Gains, Beating Peers, After Crypto, Advertising Reports - Yahoo Finance
Facebook Gains, Beating Peers, After Crypto, Advertising Reports  Yahoo Finance

(Bloomberg) -- Facebook Inc. gained as much as 2.5%, making it one of the few tech names moving higher in early Friday trading, after reports that it's making ...


How Has The U.S. Online Advertising Market Grown, And What's The Forecast Over The Next 5 Years? - Forbes
How Has The U.S. Online Advertising Market Grown, And What's The Forecast Over The Next 5 Years?  Forbes

The U.S. advertising market has seen a marked shift in dynamics over the last decade due to the rise of digital advertising. In terms of component growth, ...


Auto dealers wrestle with advertising regs - Automotive News
Auto dealers wrestle with advertising regs  Automotive News

The Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.


Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20 - CleanTechnica
Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20  CleanTechnica

June 15th, 2019 by Zachary Shahan. Yet again, before sharing the 20 most popular CleanTechnica articles of the past week, I'm going to force you to read my ...


IC Advertising Students Win National Competition - Ithaca College
IC Advertising Students Win National Competition  Ithaca College

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...


Time travel and clown dating — why a Knoxville man is advertising these services - Knoxville News Sentinel
Time travel and clown dating — why a Knoxville man is advertising these services  Knoxville News Sentinel

Signs popping up around Knoxville advertising for clown dating and time travel are marketing materials for a new brand called Dismembers Only.


Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices - CNBC
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.


Welcome to advertising's next golden age - Campaign US
Welcome to advertising's next golden age  Campaign US

"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...


When you buy advertising in Oklahoma, shop local - NonDoc
When you buy advertising in Oklahoma, shop local  NonDoc

When companies, organizations and other entities plan to buy advertising in Oklahoma, choosing local publications helps ensure community journalism exists.


How the internet of things will change advertising - Stacey on IoT
How the internet of things will change advertising  Stacey on IoT

Hello from the Pacific Northwest! This is my first newsletter created from my new home of Bainbridge Island. Unfortunately my belongings haven't arrived yet, and ...


Pride advertising marching along with the growth of the LGBTQ market - Queerty
Pride advertising marching along with the growth of the LGBTQ market  Queerty

It's early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year ...


Between the lines: The new power of advertising - The Scotsman
Between the lines: The new power of advertising  The Scotsman

More than 12 million people in the UK will block ads on a personal computer or smartphone this year. That's a quarter of all internet users, who are now opting ...


Gynaecologists in Germany fined advertising abortions - bnn-news.com
Gynaecologists in Germany fined advertising abortions  bnn-news.com

A court in Berlin has found two gynaecologists guilty of advertising how they carry out abortions in their clinic, fining them two thousand euros each. A pair of ...


William Hill selects 72andSunny for European advertising - Prolific London
William Hill selects 72andSunny for European advertising  Prolific London

William Hill, one of Europe's leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a ...


Two Online Automotive Advertising Players: CAR & ICQ - Kalkine Media
Two Online Automotive Advertising Players: CAR & ICQ  Kalkine Media

The Online automotive advertising industry is tapping up the growing penetration of mobile phones and digitisation. Digital advertising is becoming increasingly ...


U.S. Army changes recruitment approach with new advertising agency - UPI News
U.S. Army changes recruitment approach with new advertising agency  UPI News

The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit.


Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable - CNBC
Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable  CNBC

Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to ...


13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide - Adweek
13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide  Adweek

Ad industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...


Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we ...


Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’ - Netimperative
Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’  Netimperative

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a ...


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize - Digiday
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...


Marketers Turn Up Podcast Advertising - The Wall Street Journal
Marketers Turn Up Podcast Advertising  The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...


Stitch Fix Management Talks Advertising, Tariffs, and More - The Motley Fool
Stitch Fix Management Talks Advertising, Tariffs, and More  The Motley Fool

Check out these three must-see quotes from the personalized online-apparel company's earnings call.


Allergan reportedly hires Spark Foundry as US advertising agency - BioPharma Dive
Allergan reportedly hires Spark Foundry as US advertising agency  BioPharma Dive

Allergan picked Spark Foundry to be its U.S. media agency of record after a review that included Omnicom Media Group, Horizon and Merkle, Adweek reported, ...


Thom Yorke is teasing 'stuff' via the medium of advertising - Dork Magazine
Thom Yorke is teasing 'stuff' via the medium of advertising  Dork Magazine

Thom Yorke looks to be teasing something new, via the now accepted medium of rampant capitalism. A bunch of textbook 'mysterious' adverts have popped up ...


Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say - Barron's
Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say  Barron's

Advertising for marijuana is more dangerous than for tobacco, said a group of public health researchers in a recent medical journal op-ed. In the regulatory ...


Giving Artificial Intelligence Creative License Leads to Uninspired Advertising - Adweek
Giving Artificial Intelligence Creative License Leads to Uninspired Advertising  Adweek

It seems robots can now create artwork and write symphonies. Last year, Christie's sold a painting created by artificial intelligence for $432,000. But can ...


Instagram Lets Advertisers Boost Organic Posts as Feed Ads - Search Engine Journal
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine Journal

Instagram advertisers can now promote organic posts as ads that appear in other users' feeds.


The Netflix Advertising Fantasy is Probably Just a Fantasy - TVRev
The Netflix Advertising Fantasy is Probably Just a Fantasy  TVRev

The Netflix Truthers are out there. You can't attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix.


Choice Hotels new advertising campaign | Buzz travel - Buzz.travel | eTurboNews | Travel News
Choice Hotels new advertising campaign | Buzz travel  Buzz.travel | eTurboNews | Travel News

Choice Hotels International, Inc., today launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You.


We're hiring an Advertising Sales Representative and Coordinator - Lion's Roar
We're hiring an Advertising Sales Representative and Coordinator  Lion's Roar

Location: Halifax, NS, Canada. We're a North American nonprofit print and digital publisher based in downtown Halifax looking for a people-loving extrovert to ...


Companies battling shareholder complaints have a potent weapon-advertising - Science Daily
Companies battling shareholder complaints have a potent weapon-advertising  Science Daily

A new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.


North Face apologizes after openly gloating about gaming Wikipedia for free advertising - The Verge
North Face apologizes after openly gloating about gaming Wikipedia for free advertising  The Verge

In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...


Bus Advertising Advocacy Debated at Third Circuit - Courthouse News Service
Bus Advertising Advocacy Debated at Third Circuit  Courthouse News Service

PHILADELPHIA (CN) — An atheist organization seeking to advertise on Scranton-area buses pushed the Third Circuit on Wednesday to strike down the county's ...


AT&T Brings Xandr Invest to Expand Advertising Footprint - Yahoo Finance
AT&T Brings Xandr Invest to Expand Advertising Footprint  Yahoo Finance

With an ad-buying platform Xandr Invest, AT&T's (T) Xandr will likely allow advertisers to put ads on premium and brand *content* on AT&T-owned assets such as ...


Study: Hershey's leads the pack for most effective TV advertising among CPGs - Marketing Dive
Study: Hershey's leads the pack for most effective TV advertising among CPGs  Marketing Dive

Hershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...


Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks - Forbes
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Advertisers warn Apple's privacy tech could fuel rise in online fraud - Telegraph.co.uk
Advertisers warn Apple's privacy tech could fuel rise in online fraud  Telegraph.co.uk

Online advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.


Revenues from podcast advertising are projected to hit $1 billion by 2021 - AdAge.com
Revenues from podcast advertising are projected to hit $1 billion by 2021  AdAge.com

Ad revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.


A Brief History of Advertising on LinkedIn [Infographic] - Social Media Today
A Brief History of Advertising on LinkedIn [Infographic]  Social Media Today

It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...


As the Advertising Industry Changes, Cannes Tries to Keep Pace - Adweek
As the Advertising Industry Changes, Cannes Tries to Keep Pace  Adweek

Particularly around inclusivity and allowing consultancies to attend the event.


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