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Advertising Your Holistic Business


The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.

What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.

What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.

For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.

People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.

One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.

With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.

A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.

One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.

Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!

Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact info@holistichometown.com.

This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre (js@theempowermentcentre.com) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 12 / 2020

Synamedia Introduces New Iris Advertising Solution - Sports Video Group
Synamedia Introduces New Iris Advertising Solution  Sports Video Group

MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era - GlobeNewswire
MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era  GlobeNewswire

City of Pontotoc advertising for paving bids - Northeast Mississippi Daily Journal
City of Pontotoc advertising for paving bids  Northeast Mississippi Daily Journal

Advertising Agencies - Pacific Business News - New York Business Journal
Advertising Agencies - Pacific Business News  New York Business Journal

Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV - Martechcube
Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV  Martechcube

Case: False Advertising/Procedure (D. Ariz.) - Bloomberg Law
Case: False Advertising/Procedure (D. Ariz.)  Bloomberg Law

DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits - Yahoo Finance
DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits  Yahoo Finance

Advertising and Media Leader Launches Meredith Data Studio - Martechcube
Advertising and Media Leader Launches Meredith Data Studio  Martechcube

Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year - Yahoo Finance
Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year  Yahoo Finance

NCAA college football cancellations could send networks, advertisers scrambling into 2021 - WHTC News
NCAA college football cancellations could send networks, advertisers scrambling into 2021  WHTC News

Amazon Becomes an Advertising Powerhouse - TheStreet
Amazon Becomes an Advertising Powerhouse  TheStreet

They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise - Forbes
They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise  Forbes

Advertising Stocks Face New, Major Challenge With Apple's iOS 14 - Seeking Alpha
Advertising Stocks Face New, Major Challenge With Apple's iOS 14  Seeking Alpha

Capitol recap: Illinois launches $5M advertising campaign to promote face coverings - Suburban Journals
Capitol recap: Illinois launches $5M advertising campaign to promote face coverings  Suburban Journals

FROM THE PUBLISHER: Journal offers advertising stimulus program - Sioux City Journal
FROM THE PUBLISHER: Journal offers advertising stimulus program  Sioux City Journal

Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn - The Daily Chronicle
Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn  The Daily Chronicle

U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows - CNBC
U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows  CNBC

4 Advertising Tools You Can Use to Drive More Sales - Business 2 Community
4 Advertising Tools You Can Use to Drive More Sales  Business 2 Community

TikTok Could Be Blocked From U.S. App Stores and Advertisers - TheStreet
TikTok Could Be Blocked From U.S. App Stores and Advertisers  TheStreet

LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020 - MediaPost Communications
LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020  MediaPost Communications

Cloud Advertising Market 2020-2022 / Size, Market Share, Leading Players and Forecast - The Daily Chronicle
Cloud Advertising Market 2020-2022 / Size, Market Share, Leading Players and Forecast  The Daily Chronicle

Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media - The Daily Chronicle
Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media  The Daily Chronicle

Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA - Regulatory Focus
Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA  Regulatory Focus

BLM billboard to come down after NC property owner pressures advertising agency - WSOC Charlotte
BLM billboard to come down after NC property owner pressures advertising agency  WSOC Charlotte

The Growing Global Movement to End Outdoor Advertising - Inter Press Service
The Growing Global Movement to End Outdoor Advertising  Inter Press Service

House GOP super PAC adds $45M to fall advertising - Politico
House GOP super PAC adds $45M to fall advertising  Politico

Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic - Chelanpress
Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic  Chelanpress

South Korea to ban 'backdoor online advertising' from September - MENAFN.COM
South Korea to ban 'backdoor online advertising' from September  MENAFN.COM

Out-of-Home Advertising Is Becoming More Digitally Driven - eMarketer
Out-of-Home Advertising Is Becoming More Digitally Driven  eMarketer

Univision Media Networks Advertising Revenue Drops Amid Pandemic - Hollywood Reporter
Univision Media Networks Advertising Revenue Drops Amid Pandemic  Hollywood Reporter

Lamar Advertising Reaches Analyst Target Price - Nasdaq
Lamar Advertising Reaches Analyst Target Price  Nasdaq

SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS - Industry Global News 24
SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS  Industry Global News 24

Biden chooses Harris | Advertising - Winston-Salem Journal
Biden chooses Harris | Advertising  Winston-Salem Journal

Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider - Business Insider
Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider  Business Insider

JW Player names advertising demand chief for EMEA - Digital TV Europe
JW Player names advertising demand chief for EMEA  Digital TV Europe

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others - Forbes
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others  Forbes

Muralist restores historic advertising artwork in Beloit | Local News - Gazettextra
Muralist restores historic advertising artwork in Beloit | Local News  Gazettextra

Official suggests residents subsidizing advertising for The Villages - Villages-News
Official suggests residents subsidizing advertising for The Villages  Villages-News

Legal Public Notices 8/12 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 8/12 issue | Legal Advertising  Orlando Weekly

Songs For Screens: How ‘Welcome Back’ Became a 2020 Advertising Anthem – Check Out New Version by Aloe Blacc (Exclusive) - Variety
Songs For Screens: How ‘Welcome Back’ Became a 2020 Advertising Anthem – Check Out New Version by Aloe Blacc (Exclusive)  Variety

Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast - Chelanpress
Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast  Chelanpress

Some US publishers to face advertising restrictions on Facebook - Big News Network
Some US publishers to face advertising restrictions on Facebook  Big News Network

News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue - The Wall Street Journal
News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue  The Wall Street Journal

Sponsored: In-game advertising, the compliance perspective - Gamasutra
Sponsored: In-game advertising, the compliance perspective  Gamasutra

Greece to ban slot advertising, set minimum spin times - iGaming Business
Greece to ban slot advertising, set minimum spin times  iGaming Business

Behind the scenes of Donor Advertising's campaign for Detroit museums, cultural centers - FOX 2 Detroit
Behind the scenes of Donor Advertising's campaign for Detroit museums, cultural centers  FOX 2 Detroit

Trump ban could cut TikTok off from US app stores and advertisers - South China Morning Post
Trump ban could cut TikTok off from US app stores and advertisers  South China Morning Post

Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel' - Middle East Monitor
Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel'  Middle East Monitor

In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026 - eRealty Express
In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026  eRealty Express

Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever - Poynter
Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever  Poynter

Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028 - My Amazon Echo
Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028  My Amazon Echo

Why Microsoft's Potential TikTok Acquisition Probably Isn't About Advertising - AdExchanger
Why Microsoft's Potential TikTok Acquisition Probably Isn't About Advertising  AdExchanger

Facebook bans pro-Trump super PAC from advertising on its platform - Fox Business
Facebook bans pro-Trump super PAC from advertising on its platform  Fox Business

Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025 - AlgosOnline
Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025  AlgosOnline

Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive - eMarketer
Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive  eMarketer

AI applications for digital out of home advertising - ClickZ
AI applications for digital out of home advertising  ClickZ

Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications - AlgosOnline
Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications  AlgosOnline

How a virtual advertising 'camp' saved internships for 200 students - AdAge.com
How a virtual advertising 'camp' saved internships for 200 students  AdAge.com

Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden - The New York Times
Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden  The New York Times

Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee - GamblingCompliance
Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee  GamblingCompliance

Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects - My Amazon Echo
Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects  My Amazon Echo

IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies - Yahoo Finance
IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies  Yahoo Finance

BetMGM, NASCAR Partner For Advertising And In-Race Betting - Legal Sports Betting
BetMGM, NASCAR Partner For Advertising And In-Race Betting  Legal Sports Betting

Democrats' bid to unseat Wagner hits television with Schupp advertisement - STLtoday.com
Democrats' bid to unseat Wagner hits television with Schupp advertisement  STLtoday.com

Joe Biden Announces Elections Ad Buy Totaling $280 Million - The New York Times
Joe Biden Announces Elections Ad Buy Totaling $280 Million  The New York Times

Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently? - Simply Wall St
Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently?  Simply Wall St

Pinterest shares close up 36% on user growth and advertising in Q2 - CNBC
Pinterest shares close up 36% on user growth and advertising in Q2  CNBC

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry - The New York Times
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads - PRNewswire
Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

More Than 1,000 Companies Boycotted Facebook. Did It Work? - The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

With Peacock's National Rollout, NBCU Creates 'the Future of Advertising' - Adweek
With Peacock's National Rollout, NBCU Creates 'the Future of Advertising'  Adweek

Biden is advertising in Texas. That’s ominous for Trump. - The Washington Post
Biden is advertising in Texas. That’s ominous for Trump.  The Washington Post

Disney Slashed Ad Spending on Facebook Amid Growing Boycott - The Wall Street Journal
Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets - Digiday
As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets  Digiday

Hyperlocal Device Targeting Should Be Part of Your Advertising Strategy - Grit Daily
Hyperlocal Device Targeting Should Be Part of Your Advertising Strategy  Grit Daily

Hulu Ads For $500? Streamer Makes Bid for Small Advertisers - Variety
Hulu Ads For $500? Streamer Makes Bid for Small Advertisers  Variety

Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves - The New York Times
Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves  The New York Times

How the world’s biggest advertisers are spending (or not) as the pandemic grinds on - Digiday
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on  Digiday

Advertisement: American Advertisement | Review - Pitchfork
Advertisement: American Advertisement | Review  Pitchfork

TARGET 8: Fact check: Analyzing Medicaid expansion advertisement - KOMU 8
TARGET 8: Fact check: Analyzing Medicaid expansion advertisement  KOMU 8

As Trump Pushes Into Portland, His Campaign Ads Turn Darker - The New York Times
As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Facebook Boycott: Starbucks and Diageo to Pull Ads - The New York Times
Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

Value Ad-ded: Benefits of The Interest-Based Advertising Model - Disruptive Competition Project
Value Ad-ded: Benefits of The Interest-Based Advertising Model  Disruptive Competition Project

Advertisers are trying to adapt to COVID-19 - Marketplace
Advertisers are trying to adapt to COVID-19  Marketplace

Coronavirus Advertising-Related Enforcement is Ongoing - Ad Law Access
Coronavirus Advertising-Related Enforcement is Ongoing  Ad Law Access

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

How to Improve the Efficiency of Advertising? - MarTech Series
How to Improve the Efficiency of Advertising?  MarTech Series

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

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