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Choosing a Print Mail Dealer



                "Print & Mail is a type of service that is
                 popular among small mail order operators.
                 It is an inexpensive way to get your ad
                 material printed and mailed to people.

                 The following is a brief article on how you
                 can effectively select a reliable dealer."

                                     

A direct-mail campaign is EXPENSIVE!  There are many ways to cut the cost
of your mailings.  Bulk mail, SASE's, and many other ways.  One of the best
ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER.

Print & mail dealers do exactly what their name describes.  They can take
your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn
from a mailing list.  Their services are quite inexpensive, sometimes
costing close to what your local printer would charge for printing alone. 
How is this?

A print & mail business runs something like this.  When the dealer receives
an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed &
mailed, he will print the flyers on one side of the paper, with HIS flyer
on the back.

Thus, anyone who receives the customer's flyer will also get the dealer's
flyer.  This cuts his advertising costs.  Then, he will assemble a group of
different orders together into one mailing.  This could as little as two
pages, to as large as 50 pages.  These are bulk mailed to names drawn from
a mailing list, usually of opportunity seekers or mail order enthusiasts. 
They could also be mailed out to those who have responded to ads the print
& mail dealer has placed.

How can you be sure a print & mail dealer will do a good job for you?  There
are four things you should do when dealing with a print & mail dealer for
the first time.  The first two should be done when shopping for a dealer,
the other two are done after your first order is placed.

First, send the dealer a request to be added to his mailing list.  You
should then receive his next mailing.  If you don't want to wait for a
bulk mail, send a few first-class stamps, and you'll probably receive it
quicker.  Look through the mailing and observe the printing quality.  Is
it smudgy, smeary and hard to read, or is it crisp and clear?  If the
printing straight, or crooked?  Keep in mind, the quality of the mailing
you receive will probably be the quality of YOUR flyer if you use this
dealer.  Do this for a number of dealers and you will quickly be able to
determine which will give you the best print quality.

Second, find out what type of names the dealer is mailing to, and where
they come from.  For best results, make sure the dealers name are fresh. 
The best mailing lists in mail order are made up of people who have bought
within the past 30 days.  Anything over 90 days old shouldn't be used. 
Reputable print & mail dealers shouldn't have a problem with providing
this information.

Third, when you place your printing order, request a checking copy.  This
is a copy of the bulk mailing, sent to you.  You can then see exactly how
your printing came out, the other offers surrounding yours, and your
position in the mailing.

Finally, you should also request proof of mailing.  When you mail a bulk
mailing at the post office, they will provide you with a receipt listing
the date and the number mailed.  Request that a photocopy of this be mailed
to you with your checking copy.  Not all dealers will do this, but the
reputable ones should have no problem with it.

If everything looks good, and you sent a good offer to be distributed, you
should get favorable results.  This report is not meant to say that a lot
of print & mail dealers are disreputable.  Most use high quality lists and
produce top notch printing.  Otherwise, they'd never get return customers.
Just be sure that you "look before you leap."
         

 

Copyright 2004 by DeAnna Spencer

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 14 / 2019

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

A new book explores Richard Avedon's advertising legacy - AdAge.com
A new book explores Richard Avedon's advertising legacy  AdAge.com

Best Practices for Online and In-Print Advertising to Life Scientists - ResearchAndMarkets.com - Yahoo Finance
Best Practices for Online and In-Print Advertising to Life Scientists - ResearchAndMarkets.com  Yahoo Finance

Global Social Media Advertising Industry - PRNewswire
Global Social Media Advertising Industry  PRNewswire

Singapore bans advertising for high-sugar beverages - BeverageDaily.com
Singapore bans advertising for high-sugar beverages  BeverageDaily.com

NY Times' (NYT) Advertising Revenues Likely to Remain Soft - Yahoo Finance
NY Times' (NYT) Advertising Revenues Likely to Remain Soft  Yahoo Finance

Zimmerman Advertising Goes Pink For Breast Cancer Awareness - Yahoo Finance
Zimmerman Advertising Goes Pink For Breast Cancer Awareness  Yahoo Finance

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

Study: Marketers prefer digital advertising instead of print media - Digital Information World
Study: Marketers prefer digital advertising instead of print media  Digital Information World

HiSmile Skyrockets Social Advertising Performance with Brand Networks - MarTech Series
HiSmile Skyrockets Social Advertising Performance with Brand Networks  MarTech Series

Global Cross-Platform and Mobile Advertising Industry - Yahoo Finance
Global Cross-Platform and Mobile Advertising Industry  Yahoo Finance

TM Advertising Closes Its Doors After 85 Years - Adweek
TM Advertising Closes Its Doors After 85 Years  Adweek

5 Advertising Week Takeaways To Keep On Your Radar For 2020 - Forbes
5 Advertising Week Takeaways To Keep On Your Radar For 2020  Forbes

German drug commissioner urges blanket ban on tobacco advertising - Xinhua | English.news.cn - Xinhua
German drug commissioner urges blanket ban on tobacco advertising - Xinhua | English.news.cn  Xinhua

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

BluePrint Advertising Agency - Ad from 2019-10-13 | Office Services - STLtoday.com
BluePrint Advertising Agency - Ad from 2019-10-13 | Office Services  STLtoday.com

Advertisers are pushing the limits of how they make money from agencies - Digiday
Advertisers are pushing the limits of how they make money from agencies  Digiday

How advertising rates vary by category on Amazon - Marketing Land
How advertising rates vary by category on Amazon  Marketing Land

Compelling Content + Native Advertising for Small and Medium Bus - Patch.com
Compelling Content + Native Advertising for Small and Medium Bus  Patch.com

What HBO's 'Succession' can teach us about advertising - AdAge.com
What HBO's 'Succession' can teach us about advertising  AdAge.com

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

Warren Challenges Facebook's Political Advertising Policy—With Ad That Falsely Claims CEO Zuckerberg Endorsed Trump - Common Dreams
Warren Challenges Facebook's Political Advertising Policy—With Ad That Falsely Claims CEO Zuckerberg Endorsed Trump  Common Dreams

Twitter misused security information for advertising purposes - CNET
Twitter misused security information for advertising purposes  CNET

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

Is Extended Reality The Future Of Digital Advertising? - Forbes
Is Extended Reality The Future Of Digital Advertising?  Forbes

influencers can help get around advertising restrictions - Marijuana Business Daily
influencers can help get around advertising restrictions  Marijuana Business Daily

Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather - Adweek
Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather  Adweek

13 Reasons Why Consumers May Hate Your Brand's Advertising (And How To Fix It) - Forbes
13 Reasons Why Consumers May Hate Your Brand's Advertising (And How To Fix It)  Forbes

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

Starling Bank launches first TV advertising campaign - Finextra
Starling Bank launches first TV advertising campaign  Finextra

Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising - EFF
Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

Cindy Gallop: Disrupting Ageism In Advertising - Forbes
Cindy Gallop: Disrupting Ageism In Advertising  Forbes

Reddit strikes sharing deal with Snap - AdAge.com
Reddit strikes sharing deal with Snap  AdAge.com

Twitter says it unintentionally misused user data for advertising - Axios
Twitter says it unintentionally misused user data for advertising  Axios

Amazon’s advertising arm is getting so big it held a major conference for brands - GeekWire
Amazon’s advertising arm is getting so big it held a major conference for brands  GeekWire

TikTok explains its ban on political advertising - TechCrunch
TikTok explains its ban on political advertising  TechCrunch

Truth and the internet: Political advertising and the Internet - by Alison Brown - The Ark Valley Voice
Truth and the internet: Political advertising and the Internet - by Alison Brown  The Ark Valley Voice

Singapore the first state to ban advertising of sugary beverages - IEG Policy
Singapore the first state to ban advertising of sugary beverages  IEG Policy

Taika Waititi's Jojo Rabbit is advertising with parody clickbait. - Slate
Taika Waititi's Jojo Rabbit is advertising with parody clickbait.  Slate

UK regional airport advertising company Eye Airports acquired by CP Media - The Moodie Davitt Report - The Moodie Davitt Report
UK regional airport advertising company Eye Airports acquired by CP Media - The Moodie Davitt Report  The Moodie Davitt Report

The Wagner Agency Disrupts The Advertising Agency Model - MarTech Series
The Wagner Agency Disrupts The Advertising Agency Model  MarTech Series

An Hour of Advertising with... The Beyond Collective's Zaid Al-Zaidy - The Drum
An Hour of Advertising with... The Beyond Collective's Zaid Al-Zaidy  The Drum

How brands like Glossier sell "aspirational realness" on Instagram - Quartzy
How brands like Glossier sell "aspirational realness" on Instagram  Quartzy

Political notebook: Overwhelming interest causes delay in medical marijuana advertising study - Tulsa World
Political notebook: Overwhelming interest causes delay in medical marijuana advertising study  Tulsa World

Amadeus expands travel audience advertising platform to Asia Pacific - Warc
Amadeus expands travel audience advertising platform to Asia Pacific  Warc

Columbus Day parade is on, despite false advertising to the contrary - Pittsburgh Post-Gazette
Columbus Day parade is on, despite false advertising to the contrary  Pittsburgh Post-Gazette

Cracking the code on podcast advertising for customer acquisition - TechCrunch
Cracking the code on podcast advertising for customer acquisition  TechCrunch

Amazon Launches Sponsored Display Advertising - Forbes
Amazon Launches Sponsored Display Advertising  Forbes

Facebook should ban campaign ads. End the lies. - TechCrunch
Facebook should ban campaign ads. End the lies.  TechCrunch

Disney's ban on Netflix advertising a sign of 'increasing competition' - Fox Business
Disney's ban on Netflix advertising a sign of 'increasing competition'  Fox Business

Screenvision's CEO on why advertisers should take a look at in-theater advertising - AdAge.com
Screenvision's CEO on why advertisers should take a look at in-theater advertising  AdAge.com

Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify - The Wall Street Journal
Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify  The Wall Street Journal

Long Beach entrepreneur Cindy Allen to sell Agency ETA, advertising firm she founded, to Blume Media Group - Long Beach Press Telegram
Long Beach entrepreneur Cindy Allen to sell Agency ETA, advertising firm she founded, to Blume Media Group  Long Beach Press Telegram

TravelClick expands GDS advertising capabilities - Hotel Management
TravelClick expands GDS advertising capabilities  Hotel Management

New connected TV study debunks 3 common myths about political advertising - AdAge.com
New connected TV study debunks 3 common myths about political advertising  AdAge.com

TikTok Will Not Accept Political Advertising - Adweek
TikTok Will Not Accept Political Advertising  Adweek

Advanced TV Solutions: A Big Local Market Advertising Shift Agent - Radio & Television Business Report
Advanced TV Solutions: A Big Local Market Advertising Shift Agent  Radio & Television Business Report

Advertisers unhappy over new Lauer allegations but won't bolt NBC's Today - Fox Business
Advertisers unhappy over new Lauer allegations but won't bolt NBC's Today  Fox Business

Snapchat Must Hit More Angles with Advertisers - The Wall Street Journal
Snapchat Must Hit More Angles with Advertisers  The Wall Street Journal

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

U.S. seeks advertising, sales data on e-cigarette companies - Reuters
U.S. seeks advertising, sales data on e-cigarette companies  Reuters

Microsoft Advertising’s product, similar audiences now available to more advertisers - Search Engine Land
Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine Land

Leading Advertising Industry in Australia - Industry Reporter
Leading Advertising Industry in Australia  Industry Reporter

West Chester student arrested after advertising alleged dorm room marijuana business - PhillyVoice.com
West Chester student arrested after advertising alleged dorm room marijuana business  PhillyVoice.com

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

Advertising Services Market Outstanding Growth with Eminent Key Players | WPP, Omnicom Group and Dentsu Inc. - 5Gigs News
Advertising Services Market Outstanding Growth with Eminent Key Players | WPP, Omnicom Group and Dentsu Inc.  5Gigs News

Publicis slides after latest cut to full-year guidance - Financial Times
Publicis slides after latest cut to full-year guidance  Financial Times

Fortnite goes into a 'black hole' and Facebook's cryptocurrency is in crisis: Monday Wake-Up Call - AdAge.com
Fortnite goes into a 'black hole' and Facebook's cryptocurrency is in crisis: Monday Wake-Up Call  AdAge.com

Microsoft Advertising will also deprecate accelerated delivery - Search Engine Land
Microsoft Advertising will also deprecate accelerated delivery  Search Engine Land

How the Ban on Medical Advertising Hurt Women Doctors - JSTOR Daily
How the Ban on Medical Advertising Hurt Women Doctors  JSTOR Daily

The audience you're missing out on when you overlook audio - AdAge.com
The audience you're missing out on when you overlook audio  AdAge.com

Facebook agrees to pay advertisers $40 million over inflated video stats - AdAge.com
Facebook agrees to pay advertisers $40 million over inflated video stats  AdAge.com

The hidden truth about media rebates: Agencies are paying settlements, but they're not being disclosed - AdAge.com
The hidden truth about media rebates: Agencies are paying settlements, but they're not being disclosed  AdAge.com

Washington Post unveils Zeus Prime for real-time advertising - Axios
Washington Post unveils Zeus Prime for real-time advertising  Axios

NAB NY 2019: LTN Global To Prioritize Distribution, Addressable Advertising Capabilities - Sports Video Group
NAB NY 2019: LTN Global To Prioritize Distribution, Addressable Advertising Capabilities  Sports Video Group

CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul - CNBC
CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul  CNBC

Austria Digital Advertising Tax Could Face State Aid Woes - Bloomberg Tax
Austria Digital Advertising Tax Could Face State Aid Woes  Bloomberg Tax

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds - The New York Times
Older People Are Ignored and Distorted in Ageist Marketing, Report Finds  The New York Times

Advertising Week's Pitbull concert undermines a week of equality talk, say critics - AdAge.com
Advertising Week's Pitbull concert undermines a week of equality talk, say critics  AdAge.com

Advertisers react to The Trade Desk's privacy-friendly ID - Business Insider
Advertisers react to The Trade Desk's privacy-friendly ID  Business Insider

Middleton begins advertising for next police chief - WKOW
Middleton begins advertising for next police chief  WKOW

Supplement company The Nue Co. redirects advertising spend to out-of-home campaigns - Glossy
Supplement company The Nue Co. redirects advertising spend to out-of-home campaigns  Glossy

Ex-WPP CEO Martin Sorrell says 'breakup values' of ad companies are approaching huge levels - CNBC
Ex-WPP CEO Martin Sorrell says 'breakup values' of ad companies are approaching huge levels  CNBC

The Golden Age… of Complexity: Reducing Friction in the TV Advertising Ecosystem - MediaVillage
The Golden Age… of Complexity: Reducing Friction in the TV Advertising Ecosystem  MediaVillage

Facebook: Thousands of Children are interested in gambling and alcohol advertisements - Digital Information World
Facebook: Thousands of Children are interested in gambling and alcohol advertisements  Digital Information World

9 strategies to craft creative advertising no matter the client - AdAge.com
9 strategies to craft creative advertising no matter the client  AdAge.com

Advertising on Stories 101: Instagram and Beyond - JumpFly PPC Advertising News
Advertising on Stories 101: Instagram and Beyond  JumpFly PPC Advertising News

Great advertising needs a place for both the winning formula and the unexpected - AdAge.com
Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

What Advertisers Can Do to Prepare for the Coming Triopoly - Adweek
What Advertisers Can Do to Prepare for the Coming Triopoly  Adweek

Howard County Councilman Suggests Not Advertising Public Schools On House For Sale Signs - CBS Baltimore
Howard County Councilman Suggests Not Advertising Public Schools On House For Sale Signs  CBS Baltimore

Singapore to become first country to ban advertising for high-sugar drinks - The Independent
Singapore to become first country to ban advertising for high-sugar drinks  The Independent

Target and Disney team up on media offering for advertisers - AdAge.com
Target and Disney team up on media offering for advertisers  AdAge.com

Spice company spends most on impeachment advertising after Trump - The Independent
Spice company spends most on impeachment advertising after Trump  The Independent

China's Merchant Union goes the surreal advertising route to pitch its bank loans - Mumbrella Asia
China's Merchant Union goes the surreal advertising route to pitch its bank loans  Mumbrella Asia

Traditional Advertising Agency Services Market to Hold a High Potential for Growth by 2029 - Online News Guru
Traditional Advertising Agency Services Market to Hold a High Potential for Growth by 2029  Online News Guru

Quora adds 3 new targeting options for advertisers - Marketing Land
Quora adds 3 new targeting options for advertisers  Marketing Land

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers' Investments - MarTech Series
Criteo Partners with Pixalate to Provide Additional Protection for Advertisers' Investments  MarTech Series

LinkedIn Publishes New Guide on Objective-Based Advertising - Social Media Today
LinkedIn Publishes New Guide on Objective-Based Advertising  Social Media Today

It's time for advertisers to reconsider the legacy agency relationship - Marketing Dive
It's time for advertisers to reconsider the legacy agency relationship  Marketing Dive

Advertising blitz, sugar-free Gatorade drive PepsiCo profit beat - Reuters
Advertising blitz, sugar-free Gatorade drive PepsiCo profit beat  Reuters

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