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Choosing a Print Mail Dealer



                "Print & Mail is a type of service that is
                 popular among small mail order operators.
                 It is an inexpensive way to get your ad
                 material printed and mailed to people.

                 The following is a brief article on how you
                 can effectively select a reliable dealer."

                                     

A direct-mail campaign is EXPENSIVE!  There are many ways to cut the cost
of your mailings.  Bulk mail, SASE's, and many other ways.  One of the best
ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER.

Print & mail dealers do exactly what their name describes.  They can take
your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn
from a mailing list.  Their services are quite inexpensive, sometimes
costing close to what your local printer would charge for printing alone. 
How is this?

A print & mail business runs something like this.  When the dealer receives
an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed &
mailed, he will print the flyers on one side of the paper, with HIS flyer
on the back.

Thus, anyone who receives the customer's flyer will also get the dealer's
flyer.  This cuts his advertising costs.  Then, he will assemble a group of
different orders together into one mailing.  This could as little as two
pages, to as large as 50 pages.  These are bulk mailed to names drawn from
a mailing list, usually of opportunity seekers or mail order enthusiasts. 
They could also be mailed out to those who have responded to ads the print
& mail dealer has placed.

How can you be sure a print & mail dealer will do a good job for you?  There
are four things you should do when dealing with a print & mail dealer for
the first time.  The first two should be done when shopping for a dealer,
the other two are done after your first order is placed.

First, send the dealer a request to be added to his mailing list.  You
should then receive his next mailing.  If you don't want to wait for a
bulk mail, send a few first-class stamps, and you'll probably receive it
quicker.  Look through the mailing and observe the printing quality.  Is
it smudgy, smeary and hard to read, or is it crisp and clear?  If the
printing straight, or crooked?  Keep in mind, the quality of the mailing
you receive will probably be the quality of YOUR flyer if you use this
dealer.  Do this for a number of dealers and you will quickly be able to
determine which will give you the best print quality.

Second, find out what type of names the dealer is mailing to, and where
they come from.  For best results, make sure the dealers name are fresh. 
The best mailing lists in mail order are made up of people who have bought
within the past 30 days.  Anything over 90 days old shouldn't be used. 
Reputable print & mail dealers shouldn't have a problem with providing
this information.

Third, when you place your printing order, request a checking copy.  This
is a copy of the bulk mailing, sent to you.  You can then see exactly how
your printing came out, the other offers surrounding yours, and your
position in the mailing.

Finally, you should also request proof of mailing.  When you mail a bulk
mailing at the post office, they will provide you with a receipt listing
the date and the number mailed.  Request that a photocopy of this be mailed
to you with your checking copy.  Not all dealers will do this, but the
reputable ones should have no problem with it.

If everything looks good, and you sent a good offer to be distributed, you
should get favorable results.  This report is not meant to say that a lot
of print & mail dealers are disreputable.  Most use high quality lists and
produce top notch printing.  Otherwise, they'd never get return customers.
Just be sure that you "look before you leap."
         

 

Copyright 2004 by DeAnna Spencer

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. January / 19 / 2019

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Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

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Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest  Dash News

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Smith Advertising founder sentenced to maximum 5 years  The Fayetteville Observer

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How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

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How to Determine Your Advertising Needs  AgentEDU

Many successful agents reach a point in their careers where they need more sophisticated marketing and advertising strategies. Though many brokerages offer ...


AeroMexico offers 'DNA Discount' in viral advertisement - - KUSI
AeroMexico offers 'DNA Discount' in viral advertisement -  KUSI

If you've got Mexican heritage, AeroMexico's got a deal for you. Mexico's national carrier unveiled several months ago what it calls the "DNA Discounts" program.


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


Financial Review: Lamar Advertising (LAMR) & UMH PROPERTIES/SH SH (NYSE:UMH) - Fairfield Current
Financial Review: Lamar Advertising (LAMR) & UMH PROPERTIES/SH SH (NYSE:UMH)  Fairfield Current

Lamar Advertising (NASDAQ:LAMR) and UMH PROPERTIES/SH SH (NYSE:UMH) are both finance companies, but which is the superior business? We will ...


Departing advertising boss Louise Bond on graveyard shifts, sexism and booze - New Zealand Herald
Departing advertising boss Louise Bond on graveyard shifts, sexism and booze  New Zealand Herald

In an industry notorious for booze, sexism and long hours, Louise Bond was different.


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


Immowelt and Google top YouTube's 2018 EMEA advertising rankings - CampaignLive
Immowelt and Google top YouTube's 2018 EMEA advertising rankings  CampaignLive

Google's viral Home Alone tribute featuring Macaulay Culkin has landed second spot on the 2018 YouTube EMEA ads leaderboard, behind a four-minute film ...


Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply - NDTV News
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV News

The Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health  Coeur d'Alene Press

Dear Dr. Wendy,My New Year's resolution this year is to lose weight and get healthy. I am 41 years old and abo.


Healthy Community, ADVERTISING: Advertorial — SHEREE DIABIASE: What is endometriosis? - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — SHEREE DIABIASE: What is endometriosis?  Coeur d'Alene Press

Endometriosis is one of the most misunderstood women's pelvic health diseases in our country.One in 10 women w.


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Carlson hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration makes America "dirtier."


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


House of Lords Takes Gambling Advertising Ban for Discussion at Meeting - Casino Guardian
House of Lords Takes Gambling Advertising Ban for Discussion at Meeting  Casino Guardian

The House of Lords meeting on January 16th saw the question regarding further regulatory actions on gambling adverts raised once again. According to Lord ...


ADVERTISING: Advertorial — DR. WAYNE M. FICHTER JR.: Low back pain: A new treatment for an old problem - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WAYNE M. FICHTER JR.: Low back pain: A new treatment for an old problem  Coeur d'Alene Press

For people with chronic back pain, every day can be a struggle with discomfort. For a long time, spinal decomp.


A New Year's resolution for NASA: Stop advertising our presence - Washington Examiner
A New Year's resolution for NASA: Stop advertising our presence  Washington Examiner

Can we please stop sending RSVPs to extraterrestrials? Hasn't the top brass at the Jet Propulsion Laboratory ever seen the "Twilight Zone" episode where ...


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