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Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:

Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.O. Box", and the store will accept shipped packages from UPS, FedEx and other carriers for you, so you won't need to give out your home address as a shipping address.

Never be caught anywhere without business cards again! Carry a supply of cards in your car so that if you can restock when purse or wallet stash runs out. The same applies for brochures, articles, promotional postcards, samples, informational flyers, and presentation folders with information about your company and capabilities - you never know when you'll have an opportunity to hand them out!

Look for ways to make producing your designed materials less expensive. Need a business card and brochure? Why not combine the two into a folding business card and save on the printing costs? Is your logo designed in so many colors that printing becomes too costly? Try having materials printed digitally by an online printing house like psprint.com or vistaprint.com - they're often much more cost-effective for materials printed on white paper stock. If you want to print on a specialty paper, consider converting your logo to a one- or two-color version just for your printed materials - unlimited colors on a website don't cost extra! We're always thinking up creative ways to save our clients money, and we're happy to offer many more suggestions like these based on your individual needs - just contact us with your questions.

Do you want the professionalism of having a printed letterhead, but don't expect to write 500 letters (the minimum quantity for most printers)? There are two options to avoid this: Design a letterhead that can act as a base for your printed invoices, flyers, report or proposal covers, articles, client intake documents and everything else! This way, all of your materials will be professionally branded - and you'll go through "all that letterhead" quicker than you think! Or, recreate your letterhead design as a Microsoft Word template, so that you can print sheets one at a time from your desktop printer. Just pick up a ream of specialty paper from the local office supply warehouse to avoid that "home printed" look.

If you frequently drive for your business, or if your parking spot happens to be on a busy street, make the most of it by having a set of car magnets designed and printed with your logo, phone number and website address on them - they make a big impact, spread the word all over town and, after the initial investment, it's free publicity!

We hope these tips help you promote your business.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable - and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. December / 14 / 2019

In advertising, the ‘gamer’ demographic is useless - VentureBeat
In advertising, the ‘gamer’ demographic is useless  VentureBeat

German doctor fined again over abortion advertising ban - Hartford Courant
German doctor fined again over abortion advertising ban  Hartford Courant

Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor - The Dallas Morning News
Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor  The Dallas Morning News

Let's get back to the human at the center of TV advertising - AdAge.com
Let's get back to the human at the center of TV advertising  AdAge.com

TikTok's surging popularity has lured advertisers, but some aren't following the rules - CNBC
TikTok's surging popularity has lured advertisers, but some aren't following the rules  CNBC

Facebook Getting Too Expensive For Advertisers? Costs Jumped 90% Year-Over-Year - Forbes
Facebook Getting Too Expensive For Advertisers? Costs Jumped 90% Year-Over-Year  Forbes

CTA to nearly triple digital advertising network under new agreement - MassTransitMag.com
CTA to nearly triple digital advertising network under new agreement  MassTransitMag.com

Are Deepfakes The Future Of Advertising? - Grit Daily
Are Deepfakes The Future Of Advertising?  Grit Daily

2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising - Broadcasting & Cable
2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising  Broadcasting & Cable

University of Phoenix Settles Deceptive Advertising Claims for $191 Million - The Wall Street Journal
University of Phoenix Settles Deceptive Advertising Claims for $191 Million  The Wall Street Journal

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings - MarTech Series
Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings  MarTech Series

US Advertising: 'Past the Tipping Point' - Radio & Television Business Report
US Advertising: 'Past the Tipping Point'  Radio & Television Business Report

Econometer: Will a bad advertisement really hurt companies like Peloton? - The San Diego Union-Tribune
Econometer: Will a bad advertisement really hurt companies like Peloton?  The San Diego Union-Tribune

Think Advertising Is A Requirement? These Companies Might Make You Think Again - Forbes
Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

Mobiquity Technologies and Source Digita Video Advertising Partnership - AiThority
Mobiquity Technologies and Source Digita Video Advertising Partnership  AiThority

Panera Pans Suit Over ‘100% Clean’ Bagel Advertising - Law360
Panera Pans Suit Over ‘100% Clean’ Bagel Advertising  Law360

Vodafone Matures To Rely Less On Online Advertising 12/13/2019 - MediaPost Communications
Vodafone Matures To Rely Less On Online Advertising 12/13/2019  MediaPost Communications

Core Local TV Advertising Could Sink Over 3% In 2020 12/16/2019 - MediaPost Communications
Core Local TV Advertising Could Sink Over 3% In 2020 12/16/2019  MediaPost Communications

Proposed rule changes could loosen up advertising, marketing for Ohio marijuana companies - Crain's Cleveland Business
Proposed rule changes could loosen up advertising, marketing for Ohio marijuana companies  Crain's Cleveland Business

2020 Candidates Shell Out Big Bucks for Advertising - Cheddar
2020 Candidates Shell Out Big Bucks for Advertising  Cheddar

CMA to release digital advertising market study report - Global Competition Review
CMA to release digital advertising market study report  Global Competition Review

Chanel Spent Most on Print Media in China in October And More - Jing Daily
Chanel Spent Most on Print Media in China in October And More  Jing Daily

Tom Reilly: Hop back on that bike, advertising industry - The Sun Chronicle
Tom Reilly: Hop back on that bike, advertising industry  The Sun Chronicle

It's not just Peloton — here are some of the biggest advertising whiffs from major brands - CNBC
It's not just Peloton — here are some of the biggest advertising whiffs from major brands  CNBC

The advertising industry is re-evaluating its core purpose, expert says - CNBC
The advertising industry is re-evaluating its core purpose, expert says  CNBC

Quick Tip: Writing Treatments that Win Advertising Jobs - PDN Pulse
Quick Tip: Writing Treatments that Win Advertising Jobs  PDN Pulse

How a Former Advertising Exec Found Purpose in Leather-Making - Popular Mechanics
How a Former Advertising Exec Found Purpose in Leather-Making  Popular Mechanics

The advertising barrage begins less than two months before the Iowa caucuses - CNN
The advertising barrage begins less than two months before the Iowa caucuses  CNN

YouTube Introduces Shopping Ads To Increase Visual Advertising - Forbes
YouTube Introduces Shopping Ads To Increase Visual Advertising  Forbes

Tokyo 2020 Olympics already at over $1B in TV advertising revenue - Fox Business
Tokyo 2020 Olympics already at over $1B in TV advertising revenue  Fox Business

Maurice Saatchi quits advertising firm he co-founded - BBC News
Maurice Saatchi quits advertising firm he co-founded  BBC News

Bloomberg pours $100 million into 2020 advertising blitz - Fox Business
Bloomberg pours $100 million into 2020 advertising blitz  Fox Business

Illinois A.G. Files Lawsuit Against JUUL Over Advertising - NBC Chicago
Illinois A.G. Files Lawsuit Against JUUL Over Advertising  NBC Chicago

11 Often-Overlooked Ways To Leverage Machine Learning For Advertising - Forbes
11 Often-Overlooked Ways To Leverage Machine Learning For Advertising  Forbes

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Legal Marketing and Advertising Ethics for Attorneys - The National Law Review
Legal Marketing and Advertising Ethics for Attorneys  The National Law Review

Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health  Coeur d'Alene Press

Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising - AL.com
Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising  AL.com

Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students - Nonprofit Quarterly
Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students  Nonprofit Quarterly

The Chicago Transit Authority (CTA) Awards Intersection a New Contract to Sell Static & Digital Advertising and Expand Customer Communications - Digital Signage Connection
The Chicago Transit Authority (CTA) Awards Intersection a New Contract to Sell Static & Digital Advertising and Expand Customer Communications  Digital Signage Connection

PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits - Multichannel News
PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits  Multichannel News

Woof in Advertising: Are dogs the solution to distracted driving, or just another cause of it? - ohmidog!
Woof in Advertising: Are dogs the solution to distracted driving, or just another cause of it?  ohmidog!

Will the 2020s be online advertising's holistic decade? - TechCrunch
Will the 2020s be online advertising's holistic decade?  TechCrunch

VIZIO Launches Direct Advertising Business - MarTech Series
VIZIO Launches Direct Advertising Business  MarTech Series

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Bias Disguised As Neutrality Gives Rise To False Advertising Claims - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Bias Disguised As Neutrality Gives Rise To False Advertising Claims - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Rail News - CTA to triple digital advertising network. For Railroad Career Professionals - Progressive Rail Roading
Rail News - CTA to triple digital advertising network. For Railroad Career Professionals  Progressive Rail Roading

Advertising and communications company Lindsay, Stone & Briggs to close - Madison.com
Advertising and communications company Lindsay, Stone & Briggs to close  Madison.com

Cooper Smith Advertising | Ads - Southgate News Herald
Cooper Smith Advertising | Ads  Southgate News Herald

What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts - AdExchanger
What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts  AdExchanger

Political advertising has embraced the memefication of everything, including Love Actually - New Statesman
Political advertising has embraced the memefication of everything, including Love Actually  New Statesman

NBCU Claims $1B in Olympic Advertising Sales - Broadcasting & Cable
NBCU Claims $1B in Olympic Advertising Sales  Broadcasting & Cable

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits - MarTech Series
PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits  MarTech Series

How successful retail advertisers stand out - Retail Customer Experience
How successful retail advertisers stand out  Retail Customer Experience

A 'massive false advertising scheme' is alleged in lawsuit against Old Navy - Legal News Line
A 'massive false advertising scheme' is alleged in lawsuit against Old Navy  Legal News Line

Q&A: Cadent Is The OG Addressable Pioneer - TVRev
Q&A: Cadent Is The OG Addressable Pioneer  TVRev

Where Brands Go Wrong In Social Media Advertising - Forbes
Where Brands Go Wrong In Social Media Advertising  Forbes

5 trends that threaten the Facebook-Google duopoly in digital advertising - AdAge.com
5 trends that threaten the Facebook-Google duopoly in digital advertising  AdAge.com

Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE” - Business Wire
Four Companies Enter a Primary Partnership for “LIVE BOARD MARKETPLACE”  Business Wire

Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms - CNBC
Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms  CNBC

Tara Sinha: Remembering the doyenne of Indian advertising - BusinessLine
Tara Sinha: Remembering the doyenne of Indian advertising  BusinessLine

An Advertising Lesson From A Church In North Carolina - Forbes
An Advertising Lesson From A Church In North Carolina  Forbes

Donald J. DeBona Sr., who sold advertising for a medical publisher, dies - Baltimore Sun
Donald J. DeBona Sr., who sold advertising for a medical publisher, dies  Baltimore Sun

Email Advertising: The Key to Unlocking Hotel Guest Engagement | - Hotel Technology News
Email Advertising: The Key to Unlocking Hotel Guest Engagement |  Hotel Technology News

Classifieds - Chicago Reader
Classifieds  Chicago Reader

The Pitch: Advertising and marketing news for 12.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.19  RichmondBizSense

Amazon Management Talks AWS and Advertising - The Motley Fool
Amazon Management Talks AWS and Advertising  The Motley Fool

Keep your LinkedIn advertising strategy focused in 2020 - Marketing Land
Keep your LinkedIn advertising strategy focused in 2020  Marketing Land

Holovision – the future of advertising has arrived - The FINANCIAL
Holovision – the future of advertising has arrived  The FINANCIAL

Advertising Agencies Market to Grow Massively by 2019-2026 with Profiling Players AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox - Market Expert
Advertising Agencies Market to Grow Massively by 2019-2026 with Profiling Players AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox  Market Expert

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds - MarTech Series
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  MarTech Series

How to be the Best at Drive-to-Store Advertising - ExchangeWire
How to be the Best at Drive-to-Store Advertising  ExchangeWire

3 Top Stocks to Buy in Digital Advertising - Motley Fool
3 Top Stocks to Buy in Digital Advertising  Motley Fool

[Webinar] Advertising Litigation Monthly Highlights Webinar - January 28th, 12:30 pm ET - JD Supra
[Webinar] Advertising Litigation Monthly Highlights Webinar - January 28th, 12:30 pm ET  JD Supra

Objective Based Advertising Market Research Report 2019 with Leading Players, Revenue Growth, Industry Share and Forecasts to 2026 - Market Report Gazette
Objective Based Advertising Market Research Report 2019 with Leading Players, Revenue Growth, Industry Share and Forecasts to 2026  Market Report Gazette

Are Ad Placements Hitting the Mark? - WWD
Are Ad Placements Hitting the Mark?  WWD

2020 & beyond: What's next for video advertising? - The Drum
2020 & beyond: What's next for video advertising?  The Drum

Peloton 'wife' pops up in new advertisement - Reuters
Peloton 'wife' pops up in new advertisement  Reuters

Advertising Analysis Market: 2019 Global Opportunities, Share, Key Players, Size, Competitive Analysis and Regional Forecast To 2024 - The Florida Morning post
Advertising Analysis Market: 2019 Global Opportunities, Share, Key Players, Size, Competitive Analysis and Regional Forecast To 2024  The Florida Morning post

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Facebook is experimenting with augmented reality advertising - Business Insider
Facebook is experimenting with augmented reality advertising  Business Insider

Stephen Woodford: What a Conservative election win means for British advertising - The Drum
Stephen Woodford: What a Conservative election win means for British advertising  The Drum

Brands brave Brexit in bold advertising play - Financial Times
Brands brave Brexit in bold advertising play  Financial Times

CBS joins OpenAP advanced TV advertising company - FierceVideo
CBS joins OpenAP advanced TV advertising company  FierceVideo

2020 and beyond: What's next for mobile advertising? - MobileMarketing Magazine
2020 and beyond: What's next for mobile advertising?  MobileMarketing Magazine

FTC Reaches Historic Settlement with University of Phoenix over False Advertising - Democracy Now!
FTC Reaches Historic Settlement with University of Phoenix over False Advertising  Democracy Now!

When Must a Travel Advisor Disclose Supplier Identity in Advertising? - Travel Market Report
When Must a Travel Advisor Disclose Supplier Identity in Advertising?  Travel Market Report

Meghan Markle's designer pal ordered to stop advertising with royal's photos: report - Fox News
Meghan Markle's designer pal ordered to stop advertising with royal's photos: report  Fox News

Snapchat enjoys a bump in political advertising - Financial Times
Snapchat enjoys a bump in political advertising  Financial Times

How to Reach Millions of Europeans With Creative Advertising - Entrepreneur
How to Reach Millions of Europeans With Creative Advertising  Entrepreneur

How to police political advertising - The Economist
How to police political advertising  The Economist

Facebook launches new safety tools for advertisers as criticism continues over false political ads - CNBC
Facebook launches new safety tools for advertisers as criticism continues over false political ads  CNBC

WARNING: Scammers offering advertising at WMHS baseball field for funds - KTVE - myarklamiss.com
WARNING: Scammers offering advertising at WMHS baseball field for funds  KTVE - myarklamiss.com

Advertisers Information | American Veterinary Medical Association - American Veterinary Medical Association
Advertisers Information | American Veterinary Medical Association  American Veterinary Medical Association

FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug - FDA.gov
FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug  FDA.gov

Bloomberg places at least $37 million in television advertising over next two weeks - CNN
Bloomberg places at least $37 million in television advertising over next two weeks  CNN

Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials - Forbes
Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials  Forbes

Carvertise Expands as It "Drives" National Advertising Campaigns - MarTech Series
Carvertise Expands as It "Drives" National Advertising Campaigns  MarTech Series

YouTube is working to bring advertising to edgier content as demonetization woes grow - The Verge
YouTube is working to bring advertising to edgier content as demonetization woes grow  The Verge

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