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3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.

1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.

2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!

3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.

Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at info@prwritingonline.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 27 / 2020

Digital Demand Will Spur U.S. Advertising Gains in 2021, Predicts Analyst - Hollywood Reporter
Digital Demand Will Spur U.S. Advertising Gains in 2021, Predicts Analyst  Hollywood Reporter

Instacart launches self-serve advertising platform - Business Insider
Instacart launches self-serve advertising platform  Business Insider

The importance of advertising - Idaho State Journal
The importance of advertising  Idaho State Journal

The prevention of childhood obesity would require stricter advertising regulations - EurekAlert
The prevention of childhood obesity would require stricter advertising regulations  EurekAlert

Sports Television Advertising Business Expected To Be “Very Healthy”, “Active” in H2 '20 - Sports Illustrated
Sports Television Advertising Business Expected To Be “Very Healthy”, “Active” in H2 '20  Sports Illustrated

Columbia alumnus recognized for innovative advertising work 'on a national stage' - The Columbia Chronicle
Columbia alumnus recognized for innovative advertising work 'on a national stage'  The Columbia Chronicle

Alfi Inc., A Local Advertising Technology Firm to Donate Advertising Space for Struggling Businesses - Yahoo Finance
Alfi Inc., A Local Advertising Technology Firm to Donate Advertising Space for Struggling Businesses  Yahoo Finance

US TV Advertising To Drop 12% In 2020: Analyst 05/27/2020 - MediaPost Communications
US TV Advertising To Drop 12% In 2020: Analyst 05/27/2020  MediaPost Communications

Woof in Advertising: When the product is secondary - ohmidog! - ohmidog!
Woof in Advertising: When the product is secondary - ohmidog!  ohmidog!

Sparklight® Advertising Pledges $7 Million in Matching Ad Credit Initiative offers small businesses cable airtime to aid in economic recovery - coppercountrynews
Sparklight® Advertising Pledges $7 Million in Matching Ad Credit Initiative offers small businesses cable airtime to aid in economic recovery  coppercountrynews

Advertising During Uncertain Times: 11 Research Projects Tell the Same Story - WAAY
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story  WAAY

6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - ResearchAndMarkets.com - Yahoo Finance
6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - ResearchAndMarkets.com  Yahoo Finance

Media Corruption? Car Safety Recalls Reported Less When Manufacturers Advertise More - SciTechDaily
Media Corruption? Car Safety Recalls Reported Less When Manufacturers Advertise More  SciTechDaily

Advertisers Seek to Revise Deal Terms With Streamer Quibi - The Wall Street Journal
Advertisers Seek to Revise Deal Terms With Streamer Quibi  The Wall Street Journal

How Big Brands Are Navigating Pandemic-Related Advertising - Spectrum News 1
How Big Brands Are Navigating Pandemic-Related Advertising  Spectrum News 1

Coronavirus: Advertising tycoon Martin Sorrell predicts 'permanent' digital shift - Yahoo News
Coronavirus: Advertising tycoon Martin Sorrell predicts 'permanent' digital shift  Yahoo News

Adams Outdoor Advertising inks debt financing from Carlyle - PE Hub
Adams Outdoor Advertising inks debt financing from Carlyle  PE Hub

A Guide To Evaluating And Advertising COVID-19 Products - Law360
A Guide To Evaluating And Advertising COVID-19 Products  Law360

OUTFRONT STUDIOS Dominates At The Out Of Home Advertising Association's OBIE Awards - PRNewswire
OUTFRONT STUDIOS Dominates At The Out Of Home Advertising Association's OBIE Awards  PRNewswire

Your Morning Matters: An advertising legend - MahoningMatters.com - MahoningMatters.com
Your Morning Matters: An advertising legend - MahoningMatters.com  MahoningMatters.com

Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder - FoodNavigator.com
Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder  FoodNavigator.com

Big advertisers already seek new terms with Quibi - MarketWatch
Big advertisers already seek new terms with Quibi  MarketWatch

Proposed bill would ban microtargeting of political advertisements - Ars Technica
Proposed bill would ban microtargeting of political advertisements  Ars Technica

How TV Advertisers Can Prepare For The 2020 Election Cycle - AdExchanger
How TV Advertisers Can Prepare For The 2020 Election Cycle  AdExchanger

Cornelius advertising firm recognized by magazine as Best Workplaces 2020 - Statesville Record & Landmark
Cornelius advertising firm recognized by magazine as Best Workplaces 2020  Statesville Record & Landmark

Democrat announces advertising department changes | Free - Sedalia Democrat
Democrat announces advertising department changes | Free  Sedalia Democrat

An Hour of Advertising with... Tom Goodwin - The Drum
An Hour of Advertising with... Tom Goodwin  The Drum

Advertising will sound very different post-Covid-19 - Campaign US
Advertising will sound very different post-Covid-19  Campaign US

The Pitch: Advertising and marketing news for 5.26.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.26.20  RichmondBizSense

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape - Forbes
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape  Forbes

Amid the COVID-19 crisis and the looming economic recession, the Outdoor Advertising market worldwide will grow by a projected US$11.1 Billion, during the analysis period - GlobeNewswire
Amid the COVID-19 crisis and the looming economic recession, the Outdoor Advertising market worldwide will grow by a projected US$11.1 Billion, during the analysis period  GlobeNewswire

Old or new? Strategic or tactical? Your COVID-19 advertising questions answered - Warc
Old or new? Strategic or tactical? Your COVID-19 advertising questions answered  Warc

Why advertising's limited legion need your – and Rishi Sunak's – support - The Drum
Why advertising's limited legion need your – and Rishi Sunak's – support  The Drum

Trump campaign plans $1 million advertising attack after Biden's black voters comment - CNN
Trump campaign plans $1 million advertising attack after Biden's black voters comment  CNN

Is It Time for Tesla to Start Advertising? - CryptoCoinsNews
Is It Time for Tesla to Start Advertising?  CryptoCoinsNews

Reddit Launches 12-Week Advertising School On r/Advertising - We are Social Media
Reddit Launches 12-Week Advertising School On r/Advertising  We are Social Media

Governor Wolf Targeted in Third Grade-Level Aerial Advertising at the Jersey Shore - Philadelphia magazine
Governor Wolf Targeted in Third Grade-Level Aerial Advertising at the Jersey Shore  Philadelphia magazine

David Droga in Conversation With Inc. Register Now for This Exclusive Live Webinar - Inc.
David Droga in Conversation With Inc. Register Now for This Exclusive Live Webinar  Inc.

Internet Earnings: E-Commerce and Games Win Big, Advertising Platforms Suffer - Caixin Global
Internet Earnings: E-Commerce and Games Win Big, Advertising Platforms Suffer  Caixin Global

Grand Theft Auto 6 Launch Window Possibly Outed by Take-Two Advertising Plans - Wccftech
Grand Theft Auto 6 Launch Window Possibly Outed by Take-Two Advertising Plans  Wccftech

CitizenNet, Condé Nast's Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards - MarTech Series
CitizenNet, Condé Nast's Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards  MarTech Series

Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’ - Best Media Info
Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’  Best Media Info

Advertising agencies and the law: Determining the relationship between agency and client (part 1) - Lexology
Advertising agencies and the law: Determining the relationship between agency and client (part 1)  Lexology

League of Legends expands in-game advertising with Arena Banners - Daily Esports
League of Legends expands in-game advertising with Arena Banners  Daily Esports

Global Interactive Advertising Market : Industry Analysis and Forecast... - Azizsalon News
Global Interactive Advertising Market : Industry Analysis and Forecast...  Azizsalon News

The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’ - The New York Times
The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’  The New York Times

CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert - The New York Times
CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert  The New York Times

Inflight Advertising Market : Huge Demand And Future Scope For Revenue By... - Azizsalon News
Inflight Advertising Market : Huge Demand And Future Scope For Revenue By...  Azizsalon News

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award - MacRumors
Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award  MacRumors

Exclusive: New York Times phasing out all 3rd-party advertising data - Axios
Exclusive: New York Times phasing out all 3rd-party advertising data  Axios

Why direct response advertising is winning this year - CMO
Why direct response advertising is winning this year  CMO

15 Advertising Agencies In Houston To Know - Built In
15 Advertising Agencies In Houston To Know  Built In

President Donald Trump has spent $21m on advertising - nearly three times his rival Joe Biden - Daily Mail
President Donald Trump has spent $21m on advertising - nearly three times his rival Joe Biden  Daily Mail

Italy's 2020 advertising market to shrink at double-digit rate -Nielsen - Reuters
Italy's 2020 advertising market to shrink at double-digit rate -Nielsen  Reuters

Media Earnings Predict The Future Of Advertising - Forbes
Media Earnings Predict The Future Of Advertising  Forbes

Exxon Sued Again for 'Misleading' Advertising - DeSmog
Exxon Sued Again for 'Misleading' Advertising  DeSmog

Display Advertising System Market 2020 Covid-19 Impact on Global Trend, Segmentation and Opportunities Forecast To 2025 - MENAFN.COM
Display Advertising System Market 2020 Covid-19 Impact on Global Trend, Segmentation and Opportunities Forecast To 2025  MENAFN.COM

Big brands are telling TV networks they might not be buying as many ads as planned - Marketplace
Big brands are telling TV networks they might not be buying as many ads as planned  Marketplace

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

For-profit colleges drastically outspend competing institutions on advertising - Brookings Institution
For-profit colleges drastically outspend competing institutions on advertising  Brookings Institution

How Advertisers Scrambled To Ditch Ads And Shift Messaging During The Coronavirus Pandemic - WBUR
How Advertisers Scrambled To Ditch Ads And Shift Messaging During The Coronavirus Pandemic  WBUR

Lowe's topped Home Depot thanks to advertising and geography - AdAge.com
Lowe's topped Home Depot thanks to advertising and geography  AdAge.com

Advertisers shift to mobile private marketplaces | WARC - Warc
Advertisers shift to mobile private marketplaces | WARC  Warc

Digital Display Advertising Market Analysis & Technological Innovation by Leading Key Players - Cole of Duty
Digital Display Advertising Market Analysis & Technological Innovation by Leading Key Players  Cole of Duty

News Outlets Want More Advertisers to Act Like Burger King - The New York Times
News Outlets Want More Advertisers to Act Like Burger King  The New York Times

Facebook signals online advertising to take a big hit - DigitalCommerce360
Facebook signals online advertising to take a big hit  DigitalCommerce360

IDF launches investigation into Noa Kirel's recent advertisement - The Jerusalem Post
IDF launches investigation into Noa Kirel's recent advertisement  The Jerusalem Post

Minicast: Why Facebook Shops could be the next big ecommerce and advertising disruptor - Which-50
Minicast: Why Facebook Shops could be the next big ecommerce and advertising disruptor  Which-50

How advertisers are using TikTok during the recession - Digiday
How advertisers are using TikTok during the recession  Digiday

Tech This Week | Advertising a tax on the poor, pandemic going to exacerbate it - Deccan Chronicle
Tech This Week | Advertising a tax on the poor, pandemic going to exacerbate it  Deccan Chronicle

Centraide launches advertising campaign to recognize the essential work of the community sector - Canada NewsWire
Centraide launches advertising campaign to recognize the essential work of the community sector  Canada NewsWire

Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon 05/27/2020 - MediaPost Communications
Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon 05/27/2020  MediaPost Communications

Nordija integrates Yospace dynamic advertising insertion with FokusOn platform - Telecompaper
Nordija integrates Yospace dynamic advertising insertion with FokusOn platform  Telecompaper

Speel Verantwoord Endorses EGBA's Pan-European Advertising Code - European Gaming Industry News
Speel Verantwoord Endorses EGBA's Pan-European Advertising Code  European Gaming Industry News

COVID-19 Represents The Biggest Challenge To Media Advertising Expenditures Ever - Forbes
COVID-19 Represents The Biggest Challenge To Media Advertising Expenditures Ever  Forbes

Cloud Advertising Market Research Report 2020 Elaborate Analysis With Growth Forecast To 2026 - Cole of Duty
Cloud Advertising Market Research Report 2020 Elaborate Analysis With Growth Forecast To 2026  Cole of Duty

Advertisers signal glimmers of optimism, start spending again - Search Engine Land
Advertisers signal glimmers of optimism, start spending again  Search Engine Land

Research on Online Display Advertising Platforms Market (impact of COVID-19) with Top Players: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, and Other - 3rd Watch News
Research on Online Display Advertising Platforms Market (impact of COVID-19) with Top Players: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, and Other  3rd Watch News

Mobile Advertising Software Market: Future Innovation Ways That, Growth & Profit Analysis, Forecast By 2026 - Cole of Duty
Mobile Advertising Software Market: Future Innovation Ways That, Growth & Profit Analysis, Forecast By 2026  Cole of Duty

Advertising in the pandemic – Shopping Centre News - Belinda Daly
Advertising in the pandemic – Shopping Centre News  Belinda Daly

Impact of COVID-19: Big Data Pharmaceutical Advertising Market - openPR
Impact of COVID-19: Big Data Pharmaceutical Advertising Market  openPR

Facebook, Google and Snap have found their knight in shining armor as ad spending craters - CNBC
Facebook, Google and Snap have found their knight in shining armor as ad spending craters  CNBC

Opportunity for In-Flight Advertising as Third-Party Cookies Are Phased Out, Inadvia Says - APEX Media
Opportunity for In-Flight Advertising as Third-Party Cookies Are Phased Out, Inadvia Says  APEX Media

What We Learned About the State of Display Advertising from April Earnings Calls - eMarketer
What We Learned About the State of Display Advertising from April Earnings Calls  eMarketer

Dear Abby: My husband’s bad habit endangers our family — and he thinks it’s funny - The Mercury News
Dear Abby: My husband’s bad habit endangers our family — and he thinks it’s funny  The Mercury News

Fewer advertisers means more bad ads from ad exchanges - Digiday
Fewer advertisers means more bad ads from ad exchanges  Digiday

Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content - Digiday
Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content  Digiday

How the world’s biggest advertisers are spending (or not) - Digiday
How the world’s biggest advertisers are spending (or not)  Digiday

From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks - The Wall Street Journal
From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks  The Wall Street Journal

Performance Marketing Gets A Lift As Advertisers Look For Guarantees 05/13/2020 - MediaPost Communications
Performance Marketing Gets A Lift As Advertisers Look For Guarantees 05/13/2020  MediaPost Communications

In-App Advertising: The Land That Programmatic Forgot? - AdExchanger
In-App Advertising: The Land That Programmatic Forgot?  AdExchanger

News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers - Digiday
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers  Digiday

How Advertisers Should Adjust Strategies for the At-Home Audience - Adweek
How Advertisers Should Adjust Strategies for the At-Home Audience  Adweek

Footage of Minot featured in national advertisement - KX NEWS
Footage of Minot featured in national advertisement  KX NEWS

Google's Monetization Policies for Publishers & Advertisers - Search Engine Journal
Google's Monetization Policies for Publishers & Advertisers  Search Engine Journal

Tyson Foods takes out full-page ad: 'The food supply chain is breaking' | TheHill - The Hill
Tyson Foods takes out full-page ad: 'The food supply chain is breaking' | TheHill  The Hill

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Advertisers are trying to adapt to COVID-19 - Marketplace
Advertisers are trying to adapt to COVID-19  Marketplace

The Advertising Industry Must Act Now To Help Combat The Coronavirus - Forbes
The Advertising Industry Must Act Now To Help Combat The Coronavirus  Forbes

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

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