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Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.

"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt

Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. December / 13 / 2018

Denver online retailers caught in advertising sweep - The Denver Channel
Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


How Alexa Is Changing The Future Of Advertising - Forbes
How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


The Future of Video Advertising Is Artificial Intelligence - Entrepreneur
The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising - Adweek
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


Interactive ads will be the new face of display advertising - Nieman Journalism Lab at Harvard
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want - WIRED
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To - The New York Times
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York Times

In recent weeks, Facebook confronted yet another privacy scandal, in light of leaked court documents suggesting that its staff discussed the idea of selling user ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience - Search Engine Journal
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Media, advertising and technology: Most-clicked stories - SmartBrief
Media, advertising and technology: Most-clicked stories  SmartBrief

The summer brought plenty of refreshes for some of media, technology and advertising's biggest names. Uber rebranded its properties, including its mobile app ...


Panama City Beach Advertising for Bids for New Fire Station - My Panhandle
Panama City Beach Advertising for Bids for New Fire Station  My Panhandle

Panama City Beach has started advertising for bids for the construction of a new fire station. It will be located off nautilus street north of panama city beach ...


Advertising news today: CBS lawsuit, Verizon writes down Oath - Business Insider
Advertising news today: CBS lawsuit, Verizon writes down Oath  Business Insider

Everything that you need to know in advertising today, from CBS News settling a case involving Charlie Rose to Verizon's write-down of Oath.


Camp Fire lawsuits target PG&E for advertising about its safety work - San Francisco Chronicle
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


The state of advertising has never been better - Campaign US
The state of advertising has never been better  Campaign US

How about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...


Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


Is Apple iPhone Billboard Advertising Xs-ive? | Winthrop & Weinstine, PA - JD Supra
Is Apple iPhone Billboard Advertising Xs-ive? | Winthrop & Weinstine, PA  JD Supra

As I mentioned last week, Apple's present iPhone Xs billboard advertising campaign is ubiquitous at the moment, especially this image, totally flooding the ...


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' - Bitcoinist
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising - Inc.
6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising  Inc.

The crucial holiday shopping period from Thanksgiving through Cyber Monday was less flush for businesses this year. But chin up, the season overall is longer ...


What this advertising agency learned by opening a coffee shop in Locust Point - Technical.ly Brooklyn
What this advertising agency learned by opening a coffee shop in Locust Point  Technical.ly Brooklyn

Planit president and cofounder Matt Doud on why the company opened Order & Chaos Coffee as a part of its new office. What this advertising agency learned by ...


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


'I want them to make it right': Lawsuits target PG&E's advertising - KCRA Sacramento
'I want them to make it right': Lawsuits target PG&E's advertising  KCRA Sacramento

Two lawsuits filed in Butte County Superior Court on Monday by three victims of the Camp Fire seek not only to recover losses but to stop the county's power ...


The Best Target For Addressable TV Advertising Is Not The One You Think - Forbes
The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


Facebook testing search advertising as new revenue stream - Seeking Alpha
Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


Mobile Advertising Company Mobvista Goes Public in Hong Kong - CapitalWatch
Mobile Advertising Company Mobvista Goes Public in Hong Kong  CapitalWatch

On December 12th the mobile advertising company Mobvista became the latest tech company to list its shares on the Hong Kong Stock Exchange, following in ...


Court of Appeals dismisses Goodson case on campaign advertising - Arkansas Times
Court of Appeals dismisses Goodson case on campaign advertising  Arkansas Times

Saying the issue was moot, the Arkansas Court of Appeals today dismissed a TV station's appeal of a court decision enjoining the airing of advertising critical of ...


Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment - Nonprofit Quarterly
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit Quarterly

Like the heavy preselling of an expensive movie, advertising can boost opening-day numbers, but a film—or a program—rises or falls by word-of-mouth.


Advertising & Marketing 101: How to get your business started - Dallas Business Journal
Advertising & Marketing 101: How to get your business started  Dallas Business Journal

If you're reading this, you've taken an important step to grow your business.


The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


Tech giants need to take more responsibility for the advertising that make them billions - Delano.lu
Tech giants need to take more responsibility for the advertising that make them billions  Delano.lu

If *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...


How blockchain could change the advertising industry - The Enterprisers Project
How blockchain could change the advertising industry  The Enterprisers Project

Digital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban - BBC Sport
Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban  BBC Sport

Gambling chiefs confirm plans to effectively ban television betting adverts during pre-watershed live sport.


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com - Associated Press
Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com  Associated Press

DUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


AAF Amarillo accepting entries for 2019 American Advertising Awards - abc7amarillo.com
AAF Amarillo accepting entries for 2019 American Advertising Awards  abc7amarillo.com

The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


GoAuto's First AOR Is Peter Mayer Advertising 12/13/2018 - MediaPost Communications
GoAuto's First AOR Is Peter Mayer Advertising 12/13/2018  MediaPost Communications

Peter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance. While GoAuto has used a number of marketing ...


Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report - The Moodie Davitt Report
Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK's mobile app at Hong Kong ...


Discovery: Advertising Impact Minimal, Buy The News - Seeking Alpha
Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Grow Advertising Announces the Release of The Ins and Outs of… - Virtual-Strategy Magazine
Grow Advertising Announces the Release of The Ins and Outs of…  Virtual-Strategy Magazine

Grow Advertising Announces the Release of The Ins and Outs of Television Advertisements Grow Advertising has published a comprehensive infographic ...


Front-End Profitability in Digital Advertising is Disappearing - MarTech Advisor
Front-End Profitability in Digital Advertising is Disappearing  MarTech Advisor

Max Finn, President of Unicorn Innovations provides guidance on how marketers will need to adapt to the changing ROI of digital advertising.


Ex-Dividend Reminder: Hanover Insurance Group, Lamar Advertising and TPG Specialty Lending - Nasdaq
Ex-Dividend Reminder: Hanover Insurance Group, Lamar Advertising and TPG Specialty Lending  Nasdaq

Looking at the universe of stocks we cover at Dividend Channel , on 12/14/18, Hanover Insurance Group Inc (Symbol: THG), Lamar Advertising Co.


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Advertisers' body opposes proposed media policy - Newspaper - DAWN.com
Advertisers' body opposes proposed media policy - Newspaper  DAWN.com

KARACHI: The Pakistan Advertising Association (PAA) has said that it is in favour of meaningful changes, or reforms, aimed at improving transparency and ...


Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram - The Drinks Business
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks Business

Drinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


The State Of Advertising Has Never Been Worse - Forbes
The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally - Business Wire
Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally  Business Wire

The IAB Technology Laboratory's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Journalist pens heart-wrenching plea to advertising companies after baby is stillborn - WTSP.com
Journalist pens heart-wrenching plea to advertising companies after baby is stillborn  WTSP.com

"Didn't you see me Googling 'baby not moving'?". In a heartbreaking open letter to Facebook, Twitter, Instagram and Experian, Washington Post video editor ...


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18 - Forbes
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Draft policy on advertisement will damage media industry: PAA - Daily Times
Draft policy on advertisement will damage media industry: PAA  Daily Times

KARACHI: The Pakistan Advertising Association (PAA) held its Central Executive Committee (CEC) meeting on 10′ December, 2018. The participants ...


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Amazon product ads evolution: A harbinger of Amazon local advertising? - Search Engine Land
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers - AiThority
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers  AiThority

Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced new capabilities that simplify and accelerate the ...


Marc USA CFO retiring - Pittsburgh Business Times
Marc USA CFO retiring  Pittsburgh Business Times

The long-time chief financial officer at one of Pittsburgh's biggest advertising agencies is stepping down. Stuart Zolot, who has been CFO at Marc USA since ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) - Variety
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Maryland panel approves ban on most cannabis advertising - WJLA
Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Do You Know the New Technology in Advertising Market| Comprehensive Research of Top Companies: Omnicom Group, WPP, Dentsu, Dahe Group, China Television Media - Tribune Updates
Do You Know the New Technology in Advertising Market| Comprehensive Research of Top Companies: Omnicom Group, WPP, Dentsu, Dahe Group, China Television Media  Tribune Updates

A new business intelligence report released by HTF MI with title “Global Advertising Market Study 2015-2025, by Segment (TV Advertising, Newspaper ...


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Industry Profile: 2018 TV Advertising for Auto and General Insurance - Broadcasting & Cable
Industry Profile: 2018 TV Advertising for Auto and General Insurance  Broadcasting & Cable

As 2018 winds down, we partnered with TV advertising attention analytics company iSpot.tv for a deep dive into the insurance industry to see how it allocated ...


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam - WHO TV Des Moines
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Global Social Networking Advertising Market 2018-2025 Snapchat, Facebook, LINE - Journal of Industry
Global Social Networking Advertising Market 2018-2025 Snapchat, Facebook, LINE  Journal of Industry

Global Market Study Social Networking Advertising Market Provide Forecast Report 2018 – 2025 presents an detailed analysis of the Social Networking ...


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


Boohoo 'broke advertising rules', BBC Watchdog finds - BBC News
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


'We're Turning the Traditional Advertising Model Upside Down,' New App's Developers Say - PRNewswire
'We're Turning the Traditional Advertising Model Upside Down,' New App's Developers Say  PRNewswire

BIRMINGHAM, Ala., Dec. 6, 2018 /PRNewswire/ -- With traditional media companies losing advertisers daily, thanks to the rise of social media and instant online ...


The Pitch: Advertising and marketing news for 12.11.18 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect - VG247
Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect  VG247

Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...


Maryland Marijuana Panel Approves Ban on Cannabis Advertising on Billboards, Radio, TV - Cannabis Business Times
Maryland Marijuana Panel Approves Ban on Cannabis Advertising on Billboards, Radio, TV  Cannabis Business Times

The new rules also prohibit advertising in print publications that cannot prove that 85 percent of their audience is over 18 years old.


Advertising unhealthy habits at the C-Store - The Daily Princetonian
Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


Karmarama lands £70m Lidl advertising account - CampaignLive
Karmarama lands £70m Lidl advertising account  CampaignLive

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Please take notice that Atlantic Salmon Federation, 14 Maine St., Suite 202, Brunswick, ME 04011; 207-725-2833 is intending to file a Natural Resources ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Minneapolis' Olson advertising agency renamed as part of ICF Next - Star Tribune
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


London bans junk food advertising on public transportation - CNN
London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


Whig advertisers help fund toys, care package stockings - Cecil Daily
Whig advertisers help fund toys, care package stockings  Cecil Daily

ELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Location-tracking apps are definitely selling you out to advertisers - Vox.com
Location-tracking apps are definitely selling you out to advertisers  Vox.com

Another week, another host of privacy concerns that somehow sound both utterly horrifying and totally obvious. Amazon announced Monday that its voice ...


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


Farm Families of Mississippi advertising making an impact - Delta Farm Press
Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


The big lessons of political advertising in 2018 - Salon
The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


Amazon Cyber Monday Sales Highlight its Expanding Advertising Business - Zacks.com
Amazon Cyber Monday Sales Highlight its Expanding Advertising Business  Zacks.com

Amazon's Thanksgiving holiday shopping sales reinforced its continued e-commerce domination and also highlighted its growing advertising business.


Foreign guestworker advertising rule may change | AP Wire - Capital Press
Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


Global Eagle Announces Programmatic Advertising Agreement With Inadvia - APEX Media
Global Eagle Announces Programmatic Advertising Agreement With Inadvia  APEX Media

Global Eagle has announced it will collaborate with digital advertising technology firm Inadvia through an agreement that it says will boost airline advertising ...


Charlatans advertising cure for cancer may face jail time - The Times
Charlatans advertising cure for cancer may face jail time  The Times

People who profit from advertising bogus cancer cures could face prison under proposed legislation. Kate O'Connell, the Fine Gael TD, has introduced a bill that ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


Disney and Google Ink Broad, Multiyear Digital Advertising Deal - Variety
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


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