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What Does the Back of Your Business Card Say?


Business cards with nothing on the back are wasted opportunities to sell.

Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).

If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.

You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.

No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?

Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.

You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.

Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.

Turn the back of your card into a coupon. When they redeem the coupon, give them another card.

Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.

"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.

If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.

Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.

For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com

You stand out from the crowd when your business card is a professional marketing piece, both sides.

©2005 BIG Mike McDaniel All Rights Reserved

Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2019

R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Fox News Hires New Head of Advertising Sales - Hollywood Reporter
Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


How to Leverage Your Alumni Network to Land a Job in Advertising - Adweek
How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


Four Out-Of-Home Advertising Trends At DSE 2019 - Forbes
Four Out-Of-Home Advertising Trends At DSE 2019  Forbes

At this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.


Coming to Terms With the Realities of Working in Advertising - Adweek
Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


Lamar Advertising and Volunteers of America Help Us Stuff the Backpack - NBC4i.com
Lamar Advertising and Volunteers of America Help Us Stuff the Backpack  NBC4i.com

Sponsored *Content* by Lamar Advertising, Volunteers of American Ohio & Indiana.


Controversial billboard advertising abortion goes up in Colorado - KWCH
Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


Hulu Has a Massive Advertising Opportunity - The Motley Fool
Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


2019 Data-Driven Marketing & Advertising Outlook - Marketing Land
2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Five Imperatives For Winning The Streaming TV Advertising Revolution - Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign - Associated Press
AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


Facebook Is Making a Change That'll Make it Less Creepy, and It's Bad News For Advertisers - Inc.
Facebook Is Making a Change That'll Make it Less Creepy, and It's Bad News For Advertisers  Inc.

Users are about to be able to stop Facebook from tracking their activity on other sites, and it could make targeted advertising a lot more complicated.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


What we know about how political parties use Facebook advertising – and what we don't - The Conversation - UK
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UK

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni - Yahoo Finance
Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni  Yahoo Finance

LAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...


AmaWaterways Launches Advertising Campaign Across NBC-Affiliate Stations - Travel Agent
AmaWaterways Launches Advertising Campaign Across NBC-Affiliate Stations  Travel Agent

The *content* will receive additional distribution through the stations' digital and mobile platforms. Check out more.


East Coast publisher breathing new life into local advertising - Newspapers and Technology
East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


One of Cincinnati’s largest marketing firms adds to C-suite - Cincinnati Business Courier
One of Cincinnati’s largest marketing firms adds to C-suite  Cincinnati Business Courier

One of the largest marketing firms in Greater Cincinnati has announced its third C-suite hire in less than a year.


Opinion: The (misguided) push for a digital advertising tax - AdAge.com
Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


False election claims spark push for truth in political advertising laws - The Guardian
False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Google tightens advertising regs for pregnancy centers amid furor over abortion laws - Lifesite
Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Spain's ombudsman urges total ban on gambling advertising - CalvinAyre.com
Spain's ombudsman urges total ban on gambling advertising  CalvinAyre.com

Spain's ombudsman urges the government to impose a total ban on gambling advertising, especially online gambling, with a carve-out for state-run lotteries.


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Richmond Times-Dispatch rolls out location-based video advertising - Newspapers and Technology
Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and Technology

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Digital ad revenue in the US surpassed $100 billion for the first time in 2018 - CNBC
Digital ad revenue in the US surpassed $100 billion for the first time in 2018  CNBC

Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


Why Pepsi is embracing a challenger brand status - Fast Company
Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


Hempstead Town Proposing Vaping Advertisement Restrictions - Wantagh, NY Patch
Hempstead Town Proposing Vaping Advertisement Restrictions  Wantagh, NY Patch

Hempstead Town Proposing Vaping Ad Restrictions - Wantagh-Seaford, NY - The town would severely limit advertising for the products within 1000 feet of ...


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Half of Brits 'think advertising industry needs to change' - Prolific London
Half of Brits 'think advertising industry needs to change'  Prolific London

Almost half of UK consumers believe that advertising needs to change, according to new figures from Conversant. The research found that 48 per cent of Brits ...


Google's New Cookies Features May Hamper Online Advertising, Improve Privacy - CMSWire
Google's New Cookies Features May Hamper Online Advertising, Improve Privacy  CMSWire

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Mobile Advertising Industry 2019 Supply and Demand- Prominent Players Google, Facebook, Twitter, Yahoo - The Market Bureau
Mobile Advertising Industry 2019 Supply and Demand- Prominent Players Google, Facebook, Twitter, Yahoo  The Market Bureau

The Global Mobile Advertising report aims to fulfil intelligence requirements considering global Mobile Advertising industry, production, sales, consumer ...


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Advertisers fear losing consumers who snap away their Facebook history - AdAge.com
Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit - Tampa Bay Times
Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Daily Journal collects 10 state advertising awards | Local News - Kankakee Daily Journal
Daily Journal collects 10 state advertising awards | Local News  Kankakee Daily Journal

Daily Journal staff report. The staff of the Daily Journal won four first-place honors and was recognized 10 times overall in the Illinois Press Association ...


Opinion | These Ads Think They Know You - The New York Times
Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


As IGTV expands in Instagram app, advertisers push for more analytics - Digiday
As IGTV expands in Instagram app, advertisers push for more analytics  Digiday

Instagram has given IGTV, its home for long-form video *content*, more prominence in the app with a new tab on Instagram's Explore page. But despite the ...


Amazon reportedly plans to buy advertising tech company Sizmek - DigitalCommerce360
Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


'Game of Thrones' Gaffe Gives Starbucks Millions in Free Advertising - Fortune
'Game of Thrones' Gaffe Gives Starbucks Millions in Free Advertising  Fortune

Editor's warning: This story features potential spoilers about the third and fourth episodes of this season's Game of Thrones. Was it product placement? A subtle ...


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers - Adweek
Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers  Adweek

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


Remembering Doris Day and her influence on music in advertising - AdAge.com
Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Pinterest Targeting Massive Advertising Opportunity - Seeking Alpha
Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


The rise of podcast advertising: 32% of Americans are tuning in - ClickZ
The rise of podcast advertising: 32% of Americans are tuning in  ClickZ

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event - Cointelegraph
EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event  Cointelegraph

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Global LED Advertising Board Market 2019 Daktronics, Barco, Optec Display, FORMETCO, Watchfire, YESCO Electronics - Global News Journal
Global LED Advertising Board Market 2019 Daktronics, Barco, Optec Display, FORMETCO, Watchfire, YESCO Electronics  Global News Journal

The report on the Global LED Advertising Board Market offers complete data on the LED Advertising Board market. Components, for example, main players, ...


New Profitable Report on Programmatic Advertising With Top Profiling Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project. - Market Reports
New Profitable Report on Programmatic Advertising With Top Profiling Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project.  Market Reports

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next ...


Digital Advertising Is Increasingly Concentrated Among a Few Winners - Motley Fool
Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Vivaldi 2.6 will block abusive advertisement by default - Ghacks Technology News
Vivaldi 2.6 will block abusive advertisement by default  Ghacks Technology News

The upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features - Search Engine Land
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’ - Tampa Bay Times
Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper - The Navajo Post
Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper  The Navajo Post

WINDOW ROCK– During the graduation season, Navajo Nation President Jonathan Nez and Vice President Myron Lizer had the honor of attending several ...


Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers - Digital Signage Connection
Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers  Digital Signage Connection

STERLING, Va.–Neustar®, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics ...


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance - SEScoops
Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


Serbian internet advertising grows 25% in 2018 - Telecompaper
Serbian internet advertising grows 25% in 2018  Telecompaper

About EUR 36.8 million was spent on online advertising in Serbia in 2018, which is 24.8 percent more than in the previous year, according to information ...


Be smart, advertisers. Here’s how to approach rising Google brand CPC - Marketing Land
Be smart, advertisers. Here’s how to approach rising Google brand CPC  Marketing Land

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search ...


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet - The New York Times
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom - Business Insider
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report - Law.com
When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


TV networks make inroads to addressable advertising - Seeking Alpha
TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up - Variety
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


Snap has a new partnership that opens it up to hundreds of thousands of advertisers - CNBC
Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBC

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


Capitol Views: Attorney advertising review gaining support - Greater Baton Rouge Business Report
Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


Fake News Is Getting a Big Boost From Real Companies - Mother Jones
Fake News Is Getting a Big Boost From Real Companies  Mother Jones

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...


Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch - Light Reading
Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light Reading

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...


You're going to love this dazzling Greek commercial starring Giannis Antetokounmpo and brother Kostas - Milwaukee Journal Sentinel
You're going to love this dazzling Greek commercial starring Giannis Antetokounmpo and brother Kostas  Milwaukee Journal Sentinel

A Greek milk advertisement featuring Giannis Antetokounmpo and younger brother Kostas traces their dreams from youth to the NBA. And it's awesome.


Advertising Agency Billing Software Market share forecast to witness considerable growth from 2019 to 2025 | By Top Leading Vendors like Asana, Monday, Celtra, FunnelDash, etc - Market Research Updates
Advertising Agency Billing Software Market share forecast to witness considerable growth from 2019 to 2025 | By Top Leading Vendors like Asana, Monday, Celtra, FunnelDash, etc  Market Research Updates

Industrial Growth of Advertising Agency Billing Software Market 2019-2025: The latest report added by Reports Monitor demonstrates that the global Advertising ...


Advertising through the lens of 5 young female creatives - Campaign US
Advertising through the lens of 5 young female creatives  Campaign US

Let us introduce you to the under-30s defining agency culture and carving modern brand narratives.. From Campaign US.


Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints - Bloomberg
Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints  Bloomberg

Alphabet Inc. tumbled the most in almost seven years after first-quarter revenue missed analysts' estimates and sparked fears that advertisers are shifting some ...


Lamar Advertising Co (NASDAQ:LAMR) Position Boosted by Rhumbline Advisers - Rockland Register
Lamar Advertising Co (NASDAQ:LAMR) Position Boosted by Rhumbline Advisers  Rockland Register

Rhumbline Advisers raised its stake in shares of Lamar Advertising Co (NASDAQ:LAMR) by 0.6% in the 1st quarter, according to the company in its most recent ...


Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market - Forbes
Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market  Forbes

Social media giant Facebook has had a change of heart with regards to advertising material related to blockchain and cryptocurrencies on its platform.


Local Elections: Election and Advertisement Policies for All Candidates - TAPinto.net
Local Elections: Election and Advertisement Policies for All Candidates  TAPinto.net

Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through both information and ...


Bing Ads rebrands as Microsoft Advertising - Search Engine Land
Bing Ads rebrands as Microsoft Advertising  Search Engine Land

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on ...


Why Billboard Advertising Still Works in the Digital Age - Cheddar
Why Billboard Advertising Still Works in the Digital Age  Cheddar

By Carlo Versano. Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that ...


Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns - TechCrunch
Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunch

Facebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...


Advertisers won't abandon Facebook as long as it works: analysis - Business Insider
Advertisers won't abandon Facebook as long as it works: analysis  Business Insider

Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.


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