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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. May / 31 / 2020

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Tesla shareholders will vote on advertising for first time ever - Business Insider - Business Insider
Tesla shareholders will vote on advertising for first time ever - Business Insider  Business Insider

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic - The New York Times
The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic  The New York Times

eExtraNews Offers A Wide Range of Advertising & Marketing Products - eParisExtra.com
eExtraNews Offers A Wide Range of Advertising & Marketing Products  eParisExtra.com

This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry - Adweek
This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry  Adweek

D2C Brand Public Goods Tests Advertising Rules Around COVID-19 06/01/2020 - MediaPost Communications
D2C Brand Public Goods Tests Advertising Rules Around COVID-19 06/01/2020  MediaPost Communications

Buy Advertising, You Just Might Save American Journalism - PR News - For Smart Communicators
Buy Advertising, You Just Might Save American Journalism  PR News - For Smart Communicators

How The Pandemic Is Changing Advertising - WBEZ
How The Pandemic Is Changing Advertising  WBEZ

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] - Search Engine Journal
Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]  Search Engine Journal

This is how advertisers and publishers survive the pandemic—together - Fast Company
This is how advertisers and publishers survive the pandemic—together  Fast Company

Coronavirus: How the advertising industry is changing - BBC News
Coronavirus: How the advertising industry is changing  BBC News

Mobile advertising company donates billboard to high school scholar that lost her battle with cancer - The Philadelphia Tribune
Mobile advertising company donates billboard to high school scholar that lost her battle with cancer  The Philadelphia Tribune

Disney+ and Hulu Among Streamers Increasing TV Advertising During Quarantine - Adweek
Disney+ and Hulu Among Streamers Increasing TV Advertising During Quarantine  Adweek

Advertising Enters Video Games At A New Angle Through Esports 05/28/2020 - MediaPost Communications
Advertising Enters Video Games At A New Angle Through Esports 05/28/2020  MediaPost Communications

Six experts predict how advertising will change after COVID - Fast Company
Six experts predict how advertising will change after COVID  Fast Company

Forecast models: Advertising 90-degree heat again next weekend? - Minnesota Public Radio News
Forecast models: Advertising 90-degree heat again next weekend?  Minnesota Public Radio News

Murky messaging: Facebook allowed 'Death to America' advertising but censors US back-to-work rallies - Fox News
Murky messaging: Facebook allowed 'Death to America' advertising but censors US back-to-work rallies  Fox News

Advertisers Question Quibi Payments - Los Angeles Business Journal
Advertisers Question Quibi Payments  Los Angeles Business Journal

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It) - Entrepreneur
The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)  Entrepreneur

Lamar Advertising Company Announces Cash Dividend on Common Stock - GlobeNewswire
Lamar Advertising Company Announces Cash Dividend on Common Stock  GlobeNewswire

Danone's CDO Doat: Context Is Critical for Advertising – Beet.TV - BeetTV
Danone's CDO Doat: Context Is Critical for Advertising – Beet.TV  BeetTV

Why the Advertising Comeback is Anchored in Local OTT - Multichannel News
Why the Advertising Comeback is Anchored in Local OTT  Multichannel News

As GDPR turns two, what's changed in the digital advertising world? - The Drum
As GDPR turns two, what's changed in the digital advertising world?  The Drum

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape - Forbes
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape  Forbes

Digital Demand Will Spur U.S. Advertising Gains in 2021, Predicts Analyst - Hollywood Reporter
Digital Demand Will Spur U.S. Advertising Gains in 2021, Predicts Analyst  Hollywood Reporter

Sensibility Should Guide Auto Dealers' Virus-Related Advertising - Ward's Auto
Sensibility Should Guide Auto Dealers' Virus-Related Advertising  Ward's Auto

Q&A: eBay Advertising exec on real intent, cookies and new tech - SmartBrief
Q&A: eBay Advertising exec on real intent, cookies and new tech  SmartBrief

Opinion: How to end programmatic advertising's 'transparency theater' - AdAge.com
Opinion: How to end programmatic advertising's 'transparency theater'  AdAge.com

First-of-its-Kind Virtual Ad Agency that Automates Local Advertising for Retail is Recognized as One of the Fastest Growing, Most Exciting Startups in San Diego - MarTech Series
First-of-its-Kind Virtual Ad Agency that Automates Local Advertising for Retail is Recognized as One of the Fastest Growing, Most Exciting Startups in San Diego  MarTech Series

In Coronavirus Advertising, You're the HeroIn Coronavirus Advertising, You're the Hero - The New York Times
In Coronavirus Advertising, You're the HeroIn Coronavirus Advertising, You're the Hero  The New York Times

Podcast Advertising: Is Programmatic the Next Big Thing? - Entrepreneur
Podcast Advertising: Is Programmatic the Next Big Thing?  Entrepreneur

Daily Mail owner's print advertising revenues plunge by 70% - The Guardian
Daily Mail owner's print advertising revenues plunge by 70%  The Guardian

From Takeovers to Topview ads, what it costs to advertise on TikTok - Digiday
From Takeovers to Topview ads, what it costs to advertise on TikTok  Digiday

David Droga: The Future of Advertising and What It Will Take to Succeed - Inc.
David Droga: The Future of Advertising and What It Will Take to Succeed  Inc.

Council relaxes rules on outdoor restaurant seating and advertising - South Tahoe Now
Council relaxes rules on outdoor restaurant seating and advertising  South Tahoe Now

The importance of advertising - Idaho State Journal
The importance of advertising  Idaho State Journal

Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder - FoodNavigator.com
Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder  FoodNavigator.com

Global green shoots: How the media and advertising markets around the world are beginning to restart - Digiday
Global green shoots: How the media and advertising markets around the world are beginning to restart  Digiday

Lamar Advertising Slashes Q2 Dividend on Coronavirus Scare - Zacks.com
Lamar Advertising Slashes Q2 Dividend on Coronavirus Scare  Zacks.com

The Same Advertisers That Bankroll Fox's Bad Climate Coverage Are There for COVID-19 - Mother Jones
The Same Advertisers That Bankroll Fox's Bad Climate Coverage Are There for COVID-19  Mother Jones

Food Brands Are Bringing Back Funny Advertisements - Eater
Food Brands Are Bringing Back Funny Advertisements  Eater

No rush to normal: how advertising companies' back-to-office plans match up - Agencies - MM&M - Medical Marketing and Media
No rush to normal: how advertising companies' back-to-office plans match up - Agencies - MM&M  Medical Marketing and Media

Media Earnings Predict The Future Of Advertising - Forbes
Media Earnings Predict The Future Of Advertising  Forbes

Exclusive: New York Times phasing out all 3rd-party advertising data - Axios
Exclusive: New York Times phasing out all 3rd-party advertising data  Axios

Internet Advertising Market Is Likely to Experience a Tremendous Growth by 2025 - Newark Now
Internet Advertising Market Is Likely to Experience a Tremendous Growth by 2025  Newark Now

The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’ - The New York Times
The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’  The New York Times

Trump campaign plans $1 million advertising attack after Biden's black voters comment - CNN
Trump campaign plans $1 million advertising attack after Biden's black voters comment  CNN

Big brands are telling TV networks they might not be buying as many ads as planned - Marketplace
Big brands are telling TV networks they might not be buying as many ads as planned  Marketplace

Advertisers signal glimmers of optimism, start spending again - Search Engine Land
Advertisers signal glimmers of optimism, start spending again  Search Engine Land

Online Job Advertising: 2020 Market Update / Americas / Research Reports / Research / Home - Staffing Industry Analysts
Online Job Advertising: 2020 Market Update / Americas / Research Reports / Research / Home  Staffing Industry Analysts

The Pitch: Advertising and marketing news for 5.26.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.26.20  RichmondBizSense

Advertisers Seek to Revise Deal Terms With Streamer Quibi - The Wall Street Journal
Advertisers Seek to Revise Deal Terms With Streamer Quibi  The Wall Street Journal

Reddit Launches New, 12-Week Online Advertising School Program - Social Media Today
Reddit Launches New, 12-Week Online Advertising School Program  Social Media Today

The Brazilian Superior Labor Court Has Decided That Wearing An Uniform Containing Advertisements Does Not Infringe The Employee's Image Rights - Media, Telecoms, IT, Entertainment - Brazil - Mondaq News Alerts
The Brazilian Superior Labor Court Has Decided That Wearing An Uniform Containing Advertisements Does Not Infringe The Employee's Image Rights - Media, Telecoms, IT, Entertainment - Brazil  Mondaq News Alerts

News Flash: TV advertising up 16% in the last two weeks - Best Media Info
News Flash: TV advertising up 16% in the last two weeks  Best Media Info

Advertising in a Pandemic: How Brands Are Adjusting - ウォール・ストリート・ジャーナル日本版
Advertising in a Pandemic: How Brands Are Adjusting  ウォール・ストリート・ジャーナル日本版

News Outlets Want More Advertisers to Act Like Burger King - The New York Times
News Outlets Want More Advertisers to Act Like Burger King  The New York Times

CitizenNet, Condé Nast's Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards - MarTech Series
CitizenNet, Condé Nast's Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards  MarTech Series

Evolution of Ad Spend and the Dynamics of Digital - Disruptive Competition Project
Evolution of Ad Spend and the Dynamics of Digital  Disruptive Competition Project

Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada - Mondaq News Alerts
Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada  Mondaq News Alerts

Research On Global Online Display Advertising Platforms Market is big booming with Top key players – FACEBOOK BUSINESS,ADWORDS,WORDSTREAM,SIZMEK - News Distinct
Research On Global Online Display Advertising Platforms Market is big booming with Top key players – FACEBOOK BUSINESS,ADWORDS,WORDSTREAM,SIZMEK  News Distinct

Robert Zuelsdorf: Idaho Maryland Mine advertisements missing mine's potential damage - The Union of Grass Valley
Robert Zuelsdorf: Idaho Maryland Mine advertisements missing mine's potential damage  The Union of Grass Valley

Cornelius advertising firm recognized by magazine as Best Workplaces 2020 - Mooresville Tribune
Cornelius advertising firm recognized by magazine as Best Workplaces 2020  Mooresville Tribune

Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say - CNBC
Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say  CNBC

National Advertising Campaign Launched To Increase Awareness Of Horse Racing - Horse Racing News - Paulick Report
National Advertising Campaign Launched To Increase Awareness Of Horse Racing - Horse Racing News  Paulick Report

Exxon Sued Again for 'Misleading' Advertising - DeSmog
Exxon Sued Again for 'Misleading' Advertising  DeSmog

Online Advertising Management Software Market Analysis by Size, Share, Growth, Trends up to 2025 - Express Journal
Online Advertising Management Software Market Analysis by Size, Share, Growth, Trends up to 2025  Express Journal

VSBLTY PARTNERS WITH IMG AT ROSE BOWL GAME TO COLLECT KEY AUDIENCE AND ADVERTISING IMPRESSIONS INTELLIGENCE - GlobeNewswire
VSBLTY PARTNERS WITH IMG AT ROSE BOWL GAME TO COLLECT KEY AUDIENCE AND ADVERTISING IMPRESSIONS INTELLIGENCE  GlobeNewswire

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award - MacRumors
Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award  MacRumors

Proposed bill would ban microtargeting of political advertisements - Ars Technica
Proposed bill would ban microtargeting of political advertisements  Ars Technica

Why Is Toyota Still Advertising This 1993 Supra? - CarBuzz
Why Is Toyota Still Advertising This 1993 Supra?  CarBuzz

Digital Out Of Home (Ooh) Advertising Market 2020-2027 Covid 19 Impact Analysis | Global Industry Trends, Growth, Share, Size and Forecast Research Report - News Distinct
Digital Out Of Home (Ooh) Advertising Market 2020-2027 Covid 19 Impact Analysis | Global Industry Trends, Growth, Share, Size and Forecast Research Report  News Distinct

DPW Ramps Up Roadside Advertising Enforcement Efforts - St. John Source
DPW Ramps Up Roadside Advertising Enforcement Efforts  St. John Source

Prepare For Advertising Overload If NFL Season Takes Place In 2020 - CBS Boston
Prepare For Advertising Overload If NFL Season Takes Place In 2020  CBS Boston

AT&T to halt '5G Evolution' advertising, but the icon will remain - Light Reading
AT&T to halt '5G Evolution' advertising, but the icon will remain  Light Reading

Commercial Real Estate & Digital Advertising - RealtyBizNews: Real Estate News - RealtyBizNews
Commercial Real Estate & Digital Advertising - RealtyBizNews: Real Estate News  RealtyBizNews

Adweek Together: What the Rise of Connected TV Means for Advertisers - Adweek
Adweek Together: What the Rise of Connected TV Means for Advertisers  Adweek

Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020 - MediaPost Communications
Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020  MediaPost Communications

COVID – 19 Impact On Global Internet Advertising Market 2020 Analysis By Top Players – IAC, Facebook, Pandora, Soho, Amazon, Twitter, Linkedin, Microsoft, Alphabet - Cole of Duty
COVID – 19 Impact On Global Internet Advertising Market 2020 Analysis By Top Players – IAC, Facebook, Pandora, Soho, Amazon, Twitter, Linkedin, Microsoft, Alphabet  Cole of Duty

Facebook, Google and Snap have found their knight in shining armor as ad spending craters - CNBC
Facebook, Google and Snap have found their knight in shining armor as ad spending craters  CNBC

CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert - The New York Times
CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert  The New York Times

Legal Advertisements: Saturday, May 30, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Saturday, May 30, 2020 | Legal Advertisements  Imperial Valley Press

Cross-Channel Performance Advertising Platform Market 2020 – 2025: Product Experts Development Ideas After COVID-19 Pandemic From Facebook, Kenshoo, Adobe, Marin Software, Sizmek - Cole of Duty
Cross-Channel Performance Advertising Platform Market 2020 – 2025: Product Experts Development Ideas After COVID-19 Pandemic From Facebook, Kenshoo, Adobe, Marin Software, Sizmek  Cole of Duty

Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’ - Best Media Info
Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’  Best Media Info

COVID-19 Impact on Digital OOH Advertising Market Research | Trends | Recovery - Cole of Duty
COVID-19 Impact on Digital OOH Advertising Market Research | Trends | Recovery  Cole of Duty

COVID – 19 Impact On Global TV Advertising Industry Market 2020 Analysis By Top Players | News, PublicisGroupe, Gray Television, TBC, Viacom, WPP, IPG - 3rd Watch News
COVID – 19 Impact On Global TV Advertising Industry Market 2020 Analysis By Top Players | News, PublicisGroupe, Gray Television, TBC, Viacom, WPP, IPG  3rd Watch News

Global Online Advertising Platform Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Facebook, Google, WordStream, Sizmek, Marin Software, etc - Cole of Duty
Global Online Advertising Platform Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Facebook, Google, WordStream, Sizmek, Marin Software, etc  Cole of Duty

People urged to use caution as private waste collectors, advertising on social media, are found to be dumping refuse in Foxbar streets - Renfrewshire 24 News
People urged to use caution as private waste collectors, advertising on social media, are found to be dumping refuse in Foxbar streets  Renfrewshire 24 News

Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications - ExchangeWire
Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications  ExchangeWire

Location-based Search and Advertising Market Size, Share, Analysis, Emerging-Technologies, Growth-Trends, 2020 Projections, Statistics, Applications, Software, Business-Opportunities, Advancements & Forecast-2025 - Cole of Duty
Location-based Search and Advertising Market Size, Share, Analysis, Emerging-Technologies, Growth-Trends, 2020 Projections, Statistics, Applications, Software, Business-Opportunities, Advancements & Forecast-2025  Cole of Duty

Fewer advertisers means more bad ads from ad exchanges - Digiday
Fewer advertisers means more bad ads from ad exchanges  Digiday

Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku - AdExchanger
Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku  AdExchanger

Big advertisers already seek new terms with Quibi - MarketWatch
Big advertisers already seek new terms with Quibi  MarketWatch

News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers - Digiday
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers  Digiday

The Dos and Don'ts of Real Estate Advertising - RisMedia.com
The Dos and Don'ts of Real Estate Advertising  RisMedia.com

From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks - The Wall Street Journal
From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks  The Wall Street Journal

OPINION: Why is Car Advertising Stuck in The Past? - Wheels.ca
OPINION: Why is Car Advertising Stuck in The Past?  Wheels.ca

Opinion: Advertisers Need To Drop Togetherness Message – Editor & Publisher Magazine- Newspaper & News Publishing Industry News - Editor And Publisher Magazine
Opinion: Advertisers Need To Drop Togetherness Message – Editor & Publisher Magazine- Newspaper & News Publishing Industry News  Editor And Publisher Magazine

Advertisement Sealed proposals will be accepted by DUBOIS CITY, CLEARFIELD - The Courier-Express
Advertisement Sealed proposals will be accepted by DUBOIS CITY, CLEARFIELD  The Courier-Express

Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content - Digiday
Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content  Digiday

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