We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.
The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.
What can you use as a disruptor?
In print advertising the ad headline and graphic are the primary disruptors.
The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.
For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.
To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.
As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.
Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com
Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...
Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ...
The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement Standard
Guitar Hero TV's planned shutdown spurs false advertising lawsuit
A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ...
Los Angeles Times
Digital ads represents half of US advertising sales for the first time, report says
Los Angeles Times
Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ...
Has OTT Advertising's Time Arrived?
TRADER fills 2 new advertising team posts in response to recent technology growth
TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ...
What you need to know in advertising today - Business Insider
Tanya Dua It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase. But there ...
The Advertising Industry Doesn't Need More Data- It Needs More Creativity
One of my favorite quotes, which I happily brandished as shield and weapon during my social and digital media marketing days is: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Coined by John Wanamaker, ...
Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
Search query results based on the keyword phrase “sexually explicit advertising” might surprise many, but not John Lemp, Revcontent's chief executive officer and founder, who has been fighting to rid the digital advertising industry of this content for ...
Memphis Business Journal
3 ways to transform a storefront using banner advertising
Memphis Business Journal
It's entirely possible to transform a store front without ever leaving the store. All it takes it a wide format printer, the right materials, and a few bright ideas. Using different types of print advertising such as banner advertising, point of ...
Sponsorship and advertising
The biggest influencers and decision-makers in the environment and climate space read Climate Home News. Interested in boosting your profile and attracting new audiences? Get your brand in front of Climate Home News' readers, who are at the cutting ...
ADVERTISING RELATED ARTICLES:
Why I Like The Ads I
Pros and Cons of
Establishing an In-House Ad Agency
What Colors Make Your
Services Most Attractive?
When Times Get Tough...
or When to Really Advertise
The Art Of Fear Free
The SKINNY on Newspaper
Just What Are Consumers
Ten Ways To Sell
Advertising Space Fast
CD Business Cards- Why
13 Facts About Newspaper
If You Invest Money on
Advertising, then You could Save Thousands through this
Simple Little Secret
Ten Secrets for Getting
Creating a Winning
6 Ways To Get More Sales
From Your Advertisement
Relations, Newsletters, and Newsletters for Your Small
Choosing a Print Mail
Top Jingle Companies:
What to Look For, What to Expect
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market