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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 26 / 2019

Advertising casualties of the pivot to privacy - Digiday
Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


Activision Blizzard's Advertising Business Is Gaining Momentum - The Motley Fool
Activision Blizzard's Advertising Business Is Gaining Momentum  The Motley Fool

Analysts believe advertising is a $500 million opportunity -- but that could prove conservative.


Meituan Joins Amazon’s Virtuous Circle - Bloomberg
Meituan Joins Amazon’s Virtuous Circle  Bloomberg

A jump in advertising revenue suggests the newly profitable Chinese internet company is building a toll booth akin to the U.S. e-commerce giant.


Advertising Week New York Evolves - with Tech, Culture, and Data at the Table - Grit Daily
Advertising Week New York Evolves - with Tech, Culture, and Data at the Table  Grit Daily

Advertising Week New York is coming up September 23-26 and Grit Daily will be there to cover it with a number of features and exclusives.


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud - Los Angeles Times
Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud  Los Angeles Times

Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils - CNET
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Leaner WPP prepares for a new era of advertising - Financial Times
Leaner WPP prepares for a new era of advertising  Financial Times

Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...


Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One
Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising  News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post - Salisbury Post
Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post  Salisbury Post

Learn how to make the most of online advertising. SALISBURY — Local businesses have a chance to hear from an industry insider about how to hit the mark ...


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


12 Strategies To Keep In Mind When Designing Advertising For E-Commerce - Forbes
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  Forbes

Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...


Quibi Head of Partnerships and Advertising Tim Connolly Departs - Variety
Quibi Head of Partnerships and Advertising Tim Connolly Departs  Variety

Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.


Audit queries advertising on energy policy - 7NEWS
Audit queries advertising on energy policy  7NEWS

The auditor-general has found serious flaws with the Environment Department's energy advertising campaign Powering Forward.


Controversial Maxime Bernier billboards to stay up, ad firm says - National Post
Controversial Maxime Bernier billboards to stay up, ad firm says  National Post

Petitions have sprung up calling on billboard owners, Pattison Outdoor Advertising, to take the ads down.


Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year' - Marijuana Business Daily
Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year'  Marijuana Business Daily

Online advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...


Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California - Boing Boing
Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California  Boing Boing

Before we had several tiny screens to entertain us on road trips, we were confined to but one: the window. Imagine being stuffed into the back seat of your mom's ...


Your Illinois News Radar » *** UPDATED x1 *** False advertising? - The Capitol Fax Blog
Your Illinois News Radar » *** UPDATED x1 *** False advertising?  The Capitol Fax Blog

Thursday, Aug 22, 2019. * Illinois Republican Party fundraising email… Recently, Illinois Democrat State Senator Martin Sandoval, an outspoken critic of ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says - Toronto Star
Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says  Toronto Star

Controversial billboard advertisements promoting the People's Party of Canada and its anti-immigration policies will be removed following “overwhelming” ...


oOh!media's profits suffer from lean billboard advertising - AdNews
oOh!media's profits suffer from lean billboard advertising  AdNews

A weak July and August, but a positive outlook for the fourth quarter.


Tillamook creamery accused of falsely advertising dairy products - KGW.com
Tillamook creamery accused of falsely advertising dairy products  KGW.com

SALEM, Ore. — A class-action lawsuit claims that an Oregon creamery association falsely advertises the source of its milk, a report said. The lawsuit was filed by ...


8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day - Adweek
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  Adweek

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...


5 Ways LinkedIn Advertising Is Different from Other Social Platforms - Search Engine Journal
5 Ways LinkedIn Advertising Is Different from Other Social Platforms  Search Engine Journal

Undecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.


Carlson Hemorrhaging Advertisers After Offensive Comments - TPM
Carlson Hemorrhaging Advertisers After Offensive Comments  TPM

Fox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.


10 marketing and advertising companies helping with CCPA regulation - Business Insider
10 marketing and advertising companies helping with CCPA regulation  Business Insider

Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


72andSunny wins advertising mandate from Singapore-based startup Hmlet - Mumbrella Asia
72andSunny wins advertising mandate from Singapore-based startup Hmlet  Mumbrella Asia

Singapore-based startup Hmlet has appointed 72andSunny as its brand partner. Hmlet which had raised US$40 million in a Series B round of funding offers ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems - HuffPost
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo - Insta Newsletters
Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo  Insta Newsletters

The latest research Programmatic Advertising Platform Market 2019-2024. A detailed study accumulated to offer Latest insights about acute features of the ...


Twitter bans advertising from state-controlled news outlets - Engadget
Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Ethical advertising in the intelligent era - Marketing Interactive
Ethical advertising in the intelligent era  Marketing Interactive

Whose duty is it to protect the gullible from conspiracy theorists; the disenfranchised from polarising news cycles; or chronic gamblers from a gambling den�s ...


Amazon Management Talks One-Day Shipping, Video Advertising, and More - The Motley Fool
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


With Players' Weekend's success, is MLB adding advertising patches to uniforms? - NJ.com
With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.com

Major League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


A Reality Check On Advertising Relevancy And Personalization - Forbes
A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


MLB Uniform Advertisements Could Be On The Way - Forbes
MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


Vlaams Belang outspends other parties on online advertising - The Brussels Times
Vlaams Belang outspends other parties on online advertising  The Brussels Times

Vlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Pinterest reports strong demand for advertising on its social-media service - AdAge.com
Pinterest reports strong demand for advertising on its social-media service  AdAge.com

The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Brands Must Prepare For Advertising In A Cookie-Less World - AdExchanger
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


YouTube slapped with million-dollar fine by Feds for kids advertising violations - Fox Business
YouTube slapped with million-dollar fine by Feds for kids advertising violations  Fox Business

YouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.


Facebook's Expanding Search Advertising - Motley Fool
Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


The Manipulative Power of an Advertisement Of Professional Services - Justia Verdict
The Manipulative Power of an Advertisement Of Professional Services  Justia Verdict

The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...


Capital versus Tucker Carlson - National Review
Capital versus Tucker Carlson  National Review

How Fox News host Tucker Carlson predicted the advertiser boycott against him.


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Amazon and DSPs Foresee an Advertising Utopia in CTV - Adweek
Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending - The Chronicle of Higher Education
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


350.org On Challenging Facebook’s Fossil Fuel Advertising Profits - CleanTechnica
350.org On Challenging Facebook’s Fossil Fuel Advertising Profits  CleanTechnica

August 23rd, 2019 by The Beam. By Liam J. Kelly. If you aren't familiar with 350.org, the group is a grassroots movement pursuing a fossil-free future via ...


Amazon Advances in the Digital Advertising Space - Market Realist
Amazon Advances in the Digital Advertising Space  Market Realist

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.


Google Wants To Make Online Advertising Better, So It's Building A Sandbox - B&T
Google Wants To Make Online Advertising Better, So It's Building A Sandbox  B&T

Online advertisers face an inherent conflict. Collect too much user data and it is a breach of privacy, but collect too little and targeting becomes less effective.


Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program - B&T
Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program  B&T

The Commonwealth Bank of Australia has finally weighed in on the Alan Jones saga, taking to Twitter to confirm “no further advertising” has been scheduled for ...


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


TLC Bans Advertising On Ride-Share Vehicles - CBS New York
TLC Bans Advertising On Ride-Share Vehicles  CBS New York

The Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 1 day ago ...


Viacom’s Film Growth & Increased Advertising Help Media Giant Beat Wall Street Estimates For Q3 As CBS Merger Talks Continue - Deadline
Viacom’s Film Growth & Increased Advertising Help Media Giant Beat Wall Street Estimates For Q3 As CBS Merger Talks Continue  Deadline

As the drumbeat grew louder for a long-awaited merger with CBS, Viacom reported third-quarter earnings that beat market expectations.


It's about influence: Advertising in 2020 and beyond - The Media Online
It's about influence: Advertising in 2020 and beyond  The Media Online

While some believe the point is exaggerated, it's hard to argue against the idea in some basic form that increasingly, companies view their customers as ...


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Facebook to remove thousands of outdated interest targets for advertising - Marketing Land
Facebook to remove thousands of outdated interest targets for advertising  Marketing Land

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim - The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York Times

Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...


Your quick-start guide to podcast advertising - Marketing Land
Your quick-start guide to podcast advertising  Marketing Land

Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.


Advertisers boycott Australian radio host over Ardern sock comment - Financial Times
Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

VW and others cut ties to shock jock Alan Jones for insulting New Zealand's prime minister.


Golf Channel exec talks TOUR Championship, 'Playing Through' feature - Atlanta Business Chronicle
Golf Channel exec talks TOUR Championship, 'Playing Through' feature  Atlanta Business Chronicle

Innovative commercial feature changing the viewing experience for golf fans.


Despite scandals, advertisers say YouTube Kids is effective - Digiday
Despite scandals, advertisers say YouTube Kids is effective  Digiday

When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...


20 NFL games advertisers can't afford to ignore - AdAge.com
20 NFL games advertisers can't afford to ignore  AdAge.com

We predict the NFL games advertisers won't want to miss.


Singapore advertisement sparks 'brownface' controversy - CNN
Singapore advertisement sparks 'brownface' controversy  CNN

An ethnically Chinese actor who allegedly darkened his skin to portray characters of different races in an advertisement has sparked a "brownface" controversy ...


'Waves of fury': the backlash that led advertisers to desert Alan Jones - The Guardian
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The Guardian

The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...


Recruitics announces acquisition of recruitment advertising agency - Staffing Industry Analysts
Recruitics announces acquisition of recruitment advertising agency  Staffing Industry Analysts

Recruitment marketing agency Recruitics announced last week it acquired KRT Marketing, a recruitment advertising agency based in the San Francisco Bay ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Advertising company to remove N. Carolina billboard mocking congresswomen - WDTV
Advertising company to remove N. Carolina billboard mocking congresswomen  WDTV

MURPHY, N.C. (WTVC/CNN) – A North Carolina billboard that goes after four congresswomen is coming down, according to the advertising company behind ...


As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts - Newsweek
As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts  Newsweek

Conservative host Tucker Carlson's nightly Fox News series, Tucker Carlson Tonight—described by the network as an "hour of spirited debate and powerful ...


Scientists call on Elections Canada to clarify policy on climate change advertising - Global News
Scientists call on Elections Canada to clarify policy on climate change advertising  Global News

The scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...


Move and win roundup: Week of August 26, 2019 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of August 26, 2019 | Advertising  Campaign Asia-Pacific

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.


Advertising in 2020 and beyond set for disruption - Business Daily
Advertising in 2020 and beyond set for disruption  Business Daily

Even if consumer privacy is not being unjustifiably violated, the monetisation of data by major platforms has become a social, political and regulatory.


Misleading fuel prices on advertising boards at service stations banned in Canberra - The Canberra Times
Misleading fuel prices on advertising boards at service stations banned in Canberra  The Canberra Times

Misleading fuel prices on advertising boards at *service* stations have been banned in the ACT. Discounters are now only able to show the true pump price, not ...


Geocon accused of breaching consumer laws over Canberra apartment advertising - ABC News
Geocon accused of breaching consumer laws over Canberra apartment advertising  ABC News

Construction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.


John McGee: 'Advertising industry finally escapes shadows of recession' - Independent.ie
John McGee: 'Advertising industry finally escapes shadows of recession'  Independent.ie

Ten years ago, the Irish advertising industry was on its knees. As the full impact of the economic downturn took its steely grip, job losses, major cutbacks and ...


Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future - mUmBRELLA*
Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future  mUmBRELLA*

One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...


Facebook is Letting More Advertisers Place Ads in Search Results - Search Engine Journal
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine Journal

More advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.


Are you compliant with AHPRA's advertising regulations? - Mirage News
Are you compliant with AHPRA's advertising regulations?  Mirage News

In an ever-more crowded modern business landscape, it is more imperative than ever that your practice stands out from the crowd. Advertising is, of...


Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules - Marketing Land
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules  Marketing Land

Apple's WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web.


Red Bull doesn't give you wings: R10m lawsuit for false advertising settled - HeraldLIVE
Red Bull doesn't give you wings: R10m lawsuit for false advertising settled  HeraldLIVE

Red Bull is paying out unhappy customers who claim the company falsely promised them wings after drinking the energy drink.


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Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on this subject, or included as part of the contents in several mail order books stating:  "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many other promises, there are pros and cons involved. The pros are fairly obvious.


What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.


When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.


The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..


The SKINNY on Newspaper Advertising
The SKINNY on Newspapers; using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.


Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.


Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.


Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over a certain dollar amount for ad space.


CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.


13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.


If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said: "Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.


Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling!  Here are ten proven methods.


Creating a Winning Logo
Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.


Online Classifieds
Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.


6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.


Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.


Choosing a Print Mail Dealer
                "Print & Mail is a type of service that is  popular among small mail order operators.  It is an inexpensive way to get your ad material printed and mailed to people.


Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.


LED video Displays
LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc.


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