We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastestways of building traffic to your website.
But what many people overlook is the Resource Box.It's almost as important as your Article. After all,your traffic comes to you through your Resource Box.
Writing your Resource Box is an art in itself. Youhave very little space (5 or 6 lines) and you want tomake the most of it. Here are four key elements yourResource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such apowerful promotion tool is that brand your name, theyestablish your reputation as a an expert.
So the first line of your Resource Box should be ashort sentence that gives your name and tells thereader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people tovisit your website. But there's another reason forincluding your website URL.
As well as being published in Ezines, your Articleswill also be published on websites, often with a livelink to your website URL.
And that's going to do wonders for yourlink-popularity. Remember, the major Search Enginesare making link-popularity one of the key factors inranking their search results.
3) Your Newsletter subscribe address
A given reader may not purchase your product, they maynot even click through to your website, but why not atleast capture their email address?
Remember that the average person has to see yourmessage seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Adsin the same Ezine, all clamoring for attention. Offersomething free and you'll vastly increase the chancesof a reader clicking through to your website.
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
The Advertising Equation Isn't Broken, It's Incomplete
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...
Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.
Amazon has a plan to become profitable: advertising | Pittsburgh ...
For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon.com was best served pouring money into the logistical nuts and bolts that have turned his company into the Wal-Mart of the web. More ...
Amazon has a plan to become profitable. It's called advertising ...
Amazon has a plan to become profitable: advertising
Wall Street Journal
Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
Minnesota Super Bowl Host Committee Unveils Map, New Details about Attractions at Super Bowl LIVE Presented by ...
Super Bowl volunteers are indeed above average, showing up on time and in droves
Super Bowl 2018: Predictions, Updated Bracket Odds and Schedule Guide
Upstate Business Journal
Beyond Advertising: 5 steps to holistically elevate your company profile
Upstate Business Journal
Being thoughtful about elevating your company profile can provide long-term benefits to your company. A truly successful strategy integrates paid, earned, shared, and owned media. By Marion Crawford President and CEO, Crawford Strategy. As businesses ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
Canada's strict branding and advertising rules will try to take fun out of legal weed
“You've got no advertising, you have plain packaging, how are you going to differentiate yourself and grow your market?” said Levine, whose company manages C$650 million. Officials say their goal is to squeeze out criminal dealers, not encourage more ...
South China Morning Post
Rampant click fraud on China's internet hurts digital advertisers
South China Morning Post
Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China's digital media platforms in the hopes of reaching the country's 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones ...
York School Committee weighs boosters' advertising plan
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...
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